Pl do correct me if i am wrong. But i think what Anand is trying to link is how does it increase sales by opening an exclusive SR, since as per his perception the lower sales has got to do mainly with the potential owners' worry about the ASS at a TATA center. Yes, once some one already owns a FIAT , they have a good expereince, the fear is broken and FIAT comes 2nd in JD Power survey. But the fear with many potential owners remains unless they expereince. And one way could have been offering an exclusive place&team for handling the FIAT cars even if TATA owns a share from the management perspective. And i will second this thought of Anand , since even if it is known that there is supposed to be dedictaed team for FIAT service, work force gets actually interchanged based on demand -supply at the moment. This is acknowledged even by the people who has handled my car there in the last 3 months. This problem will remain as long as both TATA and FIAT cars gets serviced at the same bays/place. Further, from my expr from the 2 times i visited the service center, it is even difficult to enter the gate of the place inspite of having prior appointment over phone since the place is already full with Indica (read taxi), Safari (read netas) etc.. which has been brought in early by their respective drivers and who are real aggresive people and difficult to handle by any polite gentleman. Many times i got sranded on the road while entering and busses honking behind me! When i brought this to the notice of the CRM, even he agreed and was acknowledging that this has been discussed internally many times but no solution found. Besides the technical part, the atmosphere also matters and at least to me there is a big difference in this aspect from my earlier exprns with Maruti or GM in my town. But yes, overall , my expreince is not bad with the ASS (thanks to Senthilkumar the CRM here) and if JD Power comes to me, even i will rate good to very good but there is a huge scope of improvement on the softer side and strategy required to convince the potential customers on the point raised by Anand.