As a JV they can continue becoz if they came out, it will be 3rd time FIAT is closing and restarting( 1st with premier, then their own and now with Tata). It will be huge setback for them from which they will never come out. Rather FIAT should start their own Sales outlets (or give specific FIAT car selling agencies) and tie upwith tata service for A.S.S. through Sales outlets. All existing Tata-Fiat dealer will also continue to sell. It will lead competition between Purely FIAT sales outlets and Tata-Fiat dealers. (but only problem is that Tata-Fiat should not give step brother like treatment tp buyers from FIAT outlets when they came for A.S.S.). This can be ensured by keeping dedicated FIAT team at service center who will ensure, equal treatment for all FIAT cars whether purchased from tata-Fiat or FIAT outlet. They can also think of specific FIAT maintenace workshop in metros which will be common to all FIAT cars irespective of seller. This will increase volume and also ensure more service and sales outlets for FIAT. But again the most importanat point - Where is the aggressive and innovative advtz detailing all features of FIAT cars? I think for 01 full year this bombardment is required. I sware, many people don't know FIATs are still available.