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Will Tata Motors and Fiat Ride Out the Jinx?

Discussion in 'Fiat India News' started by Ravi, Dec 2, 2010.

  1. jayakrishnakola

    jayakrishnakola Regolare

    if fiat concentrates only in cities, history is gonna repeat itself again.

    55 centers in 18 months???? that is not even like two per state in india.

    consider andhra pradesh, if u have centres in hyderabad and vijayawada or maybee just another one in vishakapatnam, what will people staying in nellore, tirupathi, cuddupah and ananthapuram do????

    well the answer is known, buy a indica vista or indigo manza.

    andhra alone needs atleast 10 outlets and another exta outlet each in places like hyderabad vishakapatnam and nellore. that sums up to 13 centres.

    55 centres throught india!!! what is fiat thinking?????
    Last edited: Sep 9, 2011
  2. fiatlover

    fiatlover Esperto

    Grande Punto 1.4
    FIAT should analyze based on the numbers sold in the last two years at each TATA motors dealership. They should start new dealership wherever they could sell good numbers.
  3. kaps

    kaps Superiore

    A new development too http://www.bloomberg.com/news/2011-...r-forster-resigns-citing-personal-reason.html

    Carl-Peter Forster, chief executive officer of Tata Motors Ltd. (TTMT), owner of the Jaguar and Land Rover brands, has resigned after less than two years at the helm citing “unavoidable personal circumstances.”

    Forster, who joined Tata Motors in 2010, will remain as a non-executive member on the company’s board, the Mumbai-based Tata Motors said in an e-mailed statement today. India’s biggest automaker by revenue hired Forster from General Motors Co. (GM) where he was head of European operations.

    Tata Motors’ American depositary receipts plunged as much as 5.2 percent to $16.03 at 10:07 a.m. in New York. Forster’s resignation is a “setback” as the company struggles to boost sales at home in India, while the debt crisis in Europe slows demand for Jaguar cars, according to Deepesh Rathore, managing director for IHS Automotive in India.

    “He was one of the strong pillars for JLR,” said Pramod Amthe, an analyst with Royal Bank of Scotland Group Plc in Mumbai. “His exit as the head of the business is definitely negative. Investors may not get the same level of comfort they used to get from talking to Carl.”

    Prakash Telang, managing director of the company’s Indian operations, and Ralf Speth, chief executive officer of Jaguar Land Rover, will represent their respective units on Tata Motors’ board, according to today’s statement.

    “The board respects Carl-Peter’s personal circumstances that led to this move,” Chairman Ratan Tata said in an e-mailed statement today. “We would like to thank him for his contributions to the successful development of our company.”
  4. ramjn

    ramjn Staff Member Janitor

    Linea 1.3

    There can only be a slow progress if going alone. How many dealers do you think VW/Skoda has in India? Till last month there was only one dealer in Chennai for VW.
  5. saharsh

    saharsh Regolare

    MUMBAI, SEPT. 7:
    Fiat's decision to break away from the joint retail business model with Tata Motors could have largely been prompted by the new compact car scheduled to debut in 2012.

    “This model has the potential to do big numbers and will make a big difference to Fiat's fortunes in India. It's best that the car enjoys greater exclusivity on the retail front,” a source told Business Line.

    The joint exercise in sales and distribution with the Tatas has hardly helped Fiat's cause with monthly volumes of the Linea and Grande Punto hovering around a couple of thousand units. In addition, it has been a near washout from the brand-building point of view.

    Fiat and Tata Motors decided to join hands nearly four years ago but clearly the venture has not quite gone according to plan. The manufacturing joint venture will continue at Ranjangaon near Pune but the Italian automaker has now realised that the marketing effort is best handled on its own. This especially becomes relevant when it is betting big on the sub-Rs 4-lakh car which is due to hit the roads next year.

    The big breaks have continued to elude Fiat in India though it caught the eye of the market way back in 1996 with the Uno and in 2002 with the Palio. These were the real challengers to Maruti's supremacy in small cars, but Fiat just blew the opportunity.

    The alliance with Tata Motors was heralded as a new beginning given that nothing had gone right for the company since the time it took control of its then partner, Premier Automobiles' operations at the Kurla plant.

    The success of the new compact car is critical to Fiat from the viewpoint of kick-starting its India innings. For the next three years, headquarters at Turin (Italy) have prioritised Brazil, Russia and China as the growth engines with a host of new models from the stables of Fiat and Chrysler. If India should join this list, it is imperative for the new car to get the momentum going by 2014.

    Fiat has also been focusing on getting new customers for its 1.3 Multijet diesel. Maruti already uses the engine for some of its models and further supplies will come from the Ranjangaon facility. Other manufacturers are tipped to be in the running while overseas shipments to other Fiat facilities are also believed to be on the anvil.

  6. nk4FIAT

    nk4FIAT Superiore


    Exactly said fiatlover. Don't touch the dealer who are selling FIATs in good number. In fact others also let them continue. Apart from the existing dealers they sholud look for totally new dealers.
    And if this is true, we will be the happiest community in India !!!!! Come on FIAT now don't delay the decisions. Quickly implement it. We are dying hard to see Fiats and Fiats on Indian roads from kashmir to Kanyakumari.

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