@ Amit - Surely agree to your idea that FIAT India dealership (standalone) is a dead investment for any businessman in today's scenario. But TATA with the deep pockets they have, cant they operate exclusive FIAT dealerships (knowing they have equal stakes in profit/loss for FIAT India)? I am saying from an end consumer perspective wherein even if the product may be defective(harsh word) or faulty, but if I am assured that I will heard and taken care of, my ownership experience and pride do go up! Look at Toyota worldwide: despite the innumerable call-backs they still enjoy customers' support and its evident from their global numbers. At the TATA-FIAT showrooms / workshop, I have serious doubts of the efficacy of the feedback mechanisms. Maybe a little out of context, but I had tried taking the email route to get some recurring issues fixed, with marking company executives (both TATA and FIAT) in the loop. Even then their was no redressal either in written form or in the car. No media blitz / No possible upcoming models - Instead they might want to take their customers seriously and make them their ambassadors in India.