@Raj_pol You claim to be from the 'mass' in your marketing-man/product-planning perspective on Fiats, but you're citing a car the mass does NOT favour, the GT twins. Most Polo sales are of the awful 3 cylinder petrol, and the excellent diesel, not the GT-s. A majority of i20 elite sales are of the awful 1.2 petrol, too, btw. I doubt very much your interpretation of the 'what the market wants', or of 'consumer behaviour' in the Indian car market, or of the way the history of 'brands' (Fiat v/s say VW or say Hyundai), globally and especially here in India circumscribes sales potential. I keep telling you, with ample evidence and research: it is NOT an issue of engines, of equipment levels, of styling or of pricing. It is not even an issue of 'freshness' or 'all-newness', although that perception however false (eg., the current...er...'new' Honda City, the 'new' Maruti S Swift and Dezire) does help, but as far as anyone with eyes will tell you the totally-facelifted Punto and Linea, nevermind the Avventura, are as 'new' as these cars, in fact more so. Reports of the i20 elite being 'excitingly new' are also exaggerated btw: platform, powertrains the same, equipment much lower, prices much higher. How terrifically 'new'! Positively deserving of the mad rush to buy it. These are just brand-perceptions and biases at play: to call like the market does the current Honda City as 'new' while the Linea is 'dated', or the Evo (still by common consent the best looking hatch in India) as old while the i20 elite as 'futuristic' etc just reveals the prejudices and irrationality of consumer bahaviour. No one's refusing to buy or even consider the Evo because of its styling, inside or out, being dated, i promise you. "It's the brand perception, stupid!" Which cannot be shifted at all easily or affordably in a highly risk-averse, and therefore herding-biased, market like India. i.e., if its from Hyundai it's 'excitingly new and fresh and futuristic'...but the same design offered by Fiat would be seen much less effusively. Branding of perceptions at work, that's all. It's pretty much game over in the hatch and sedan mass market space, I am afraid: MS+HY+H, with Toyota to still to come stronger and better in these segments, have WON. As they will in the small 'SUV' space, too. Fiat's got to think very laterally about their next moves, whether that concerns advertising or new products or dealers. The t-jets in the Evo and the Avventura would be a good start, but it needs even more radical re-orientation (gradually by moving out of mass market cars, and towards exportable d-segment ones, alongwith their Jeep twins, IMO, by 2017/18). --- Double Post Merged, Apr 7, 2015 --- As @kk27 points out very acutely: only when the mass, sub-10 lakh market turns towards finer engineering and design like the motorbike market has, can the likes of, esp with their mottled history/record here, Fiat hope to succeed in India. NOT for many years, am afraid: India is the quintessential risk-averse 'immature emerging mass-market' for cars in the world, as every car manufacturer knows, as every auto/business/investment/marketing analyst knows.