It will help in a long run, But the need for hour is to how does one differentiate Tata & Fiat products. The mango man would damn care about Handling, build quality, hence we see lots of customer moving away to Tata as their primary requirement is to travel from A to B. The very well trained SA of Tata state that you get everything from the Punto/Linea including engine, technology on cheaper priced Vista/Manza. So why do you spend more on a Fiat? Fiat should have products which should stand out of the crowd, at least Tata. Good ideas you've suggested there Amit, I quite agree with the DVD/CD. Even though the customer may end up buying another car, it's just increases the awareness which is missing currently.