It's now a open secret that Fiat wants to have their own exclusive dealerships and that they are in fact pushing for the same. We have heard and read the demands from people that one way for Fiat to increase sales is by opening Fiat only dealerships but my question is : Will Fiat exclusive dealerships really help in improving Fiat sales? Let's first take a look at the reasons why Fiat had to open dealerships with Tata dealers. - Fiat was a dead brand. No businessman would invest crores in a Fiat dealership (most even now will not!) despite two extremely good cars being in the pipeline. - Fiat was never on the radar of the car buying public. What helped Linea and Punto was that these cars were parked in a Tata showroom and shared space with Indica's and Indigo's. A lot of people came to know that cars like Linea and Punto are avaliable in the market simply because they were standing next to Vista's and Manza's. Not only did this give people confidence to buy these cars but it also helped these cars get the exposure in prospective car buyer's eyes. We cannot deny the fact that there must have been some people who switched from Indigo to Punto or Linea base models. - For very little investment, Fiat managed to get about 130 dealerships across the country in little time. Imagine the investment of time , resources & money if they had to open 130 Fiat exclusive dealerships across India. Do remember, this not only got them showroom floor but also service bay's and service network with readymade infrastructure for servicing their cars. It sure looks like Fiat knew they had no standing in the market here and there was no way they could sell the Linea and Punto initially without the support of a established brand. So back to the original question: Will Fiat exclusive dealerships actually help in improving Fiat sales? - We don't know how the Fiat dealerships will be set up. I have been saying this and I still do. Go the way VW-Audi have dealerships in USA & Canada. Same building, separate enterences with insides separated to give the feeling of being in separate dealerships. Of course, the interiors of the showroom will be different to showcase the two brands. What this will do is give Fiat their exclusive dealership yet keep it close to a Tata one. Even if someone doesn't want a Fiat he will still enter the Fiat zone. After all how tough is it to walk out of one door, take five steps to your right or left , turn and enter through another door to the Fiat side! - Many people still don't know the existence of cars like Linea and Punto. Most of the ones that do, still don't consider them before buying. These are the biggest stumbling blocks to Fiat sales. Even after sharing Tata's showroom floor, Fiat hasn't been able get themselves considered in the prospective car buyer's minds, how then do they plan to change that with Fiat dealerships? - How will Fiat dealerships be set up? Fiat needs to know the average age of their buyers. My wild guess would be the age group 25 to 45 go for Fiat's. The dealerships has to be designed to appeal to this age group. There has to be a energy, a zing in a Fiat dealership. Easier said then done when you sell 1500 cars every month and could go days without seeing a customer! Most of the forums make it sound like Fiat dealerships are like some magic wand that will suddenly make Fiat sales zoom. The problem of Fiat's low sales are way more deeper then just not having their own dealerships. Nothing is going to happen overnight and this creates a problem. A BIG problem. Forums all over will again go ablaze with talks of how even Fiat only dealerships have not improved sales and talks of Fiat is doomed will start again. The average joe will log on read such threads and decide not to buy a Fiat. The whirlpool of low sales will only continue. TeamFiat.co.in throws open the question to all it's members. Will Fiat exclusive dealerships actually help improving Fiat sales?