Discussion in 'Hangout' started by NAREN64, Nov 12, 2010.
FIAT has captured the market again, Just improve the service team by training them.
I believe it will take few more years for FIAT to gain confidence with Indians as previous launches failed due to various reasons.
Its really disappointing to see the sales numbers of Linea & Punto vis-a-vis competition.
Fiat has to launch few more models & improve service quality to greater extent to gain confidence of Indian customers.
algo lejos (quite a long way) to go.........
Take the case of Ford they joined and split with Mahindras the Indian success story is SERVICE SERVICE nothing but service,if Fiat has enough service outlets and franchises the servicing like Maruthi it will be a smash hit! Fiat does not invest it only franchises every thing thats the way to go and a major exposure in the media in the form of aggressive ad campaigns and easy finace options will push this brand into the stratosphere!! :redcar
Increase the number of variants by giving options of engines and safety features.
Look at a 1.3 multijet Active with a VGT 90 bhp with ABS.
AND WHY are safety features like ABS, airbags and ESP always associate with luxury?
Why cannot one have optional ABS on a Active variant??
I think the misconception about the ASS about Fiat should be washed out by means of media campaign and advertisement. Though the ASS has been much better than the competitors the fact is that till date many of the car buyers are under the conception that Fiats ASS is not at par. Also would suggest Fiat should establish an used car section so that Fiat car owners get a real and good resale value, this can be in colaboration with some of the used car dealer network.
It's India and People still feel that its a FIAT... FIAT should first target in making that image change and for that the best way would be to make them listen and see FIAT everywhere... i.e. marketing of products... something like for PUNTO from BOLD Drive to "BOLD Family ki BOLD Car" an advertisement where kids are fighting on whose car is good and in the end the FIAT boy wins.. All they want is to make people reach the TATA Showroom to see the car.. many people make perceptions without seeing the car..
How can a junta brand in the rest of the world like Volkswagen create a premium tag for itself in India? And not just that, it is selling more. Need -
1. Premium look and feel.
2. Bring in expensive cars initially to give that rich class image. get some Ferraris in the showroom.
3. Spend on advertising. I am not sure who thought about that Yuvraj Singh ad. I have never seen a car moving slower.
4. And for heaven's sake, stop sharing accommodation with TAXI sellers !!! My car has been defaced on the rear with a TATA showroom sticker. This simply robs of the image, the class that FIAT deserves.
What are the FIAT execs doing? sleeping? Such superbly engineered cars simply laid to waste by directionless marketing.
Fiat execs are busy doing what they best at..... sleeping away to glory.....zzzzzzzzzzzzzzzzzz!!!!!!!!!!!!!!!! :
Look at the namby pamby advertising for Linea T-Jet. Linea is pretty - ok old story. The new USP is the engine. Have a teaser ad which shows a chrome exhaust tip of a T-Jet and the only sound is that of the revving T-Jet engine vroom vroom for let's say 10 seconds with a caption "T-Jet - in your neighbourhood soon !!". Man that is the kind of idea that people will fall for. This creates an expectation - for people who don't know what is a T-Jet is, it creates an image that T-Jet must be something really great that's why the ad is not saying what a T-Jet is but that looking at the ad they would feel it must be something great to own (which actually it is). Look at the number of swifts that get sold. There is no dearth of people dying to get performance. You just need to hit the right chord.
+1 to that
i expect nothing but a competetive responding team from fiat. even this forum tfi could be used by fiat india for that.
rest of the things are just fine.
awesome cars and incredible feel..!!
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