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What FIAT needs to do to sell more

Discussion in 'Fiat India News' started by Sumit, Jul 30, 2010.

  1. kk27

    kk27 Amatore

    Messages:
    203
    Kandivali - Mumbai
    Kandivali - Mumbai
    Fiat Enthusiast
    If Fiat wants to sell more it needs to create a channel where it's used cars are given better value. Since the only reason of people buying cars in this country is "Resale Value", Most people don't buy Fiat citing "Resale Value" as one the biggest concerns; service & spares etc rank 2nd in the priority. It needs to do simply to open 1 showroom in each city with multiple service centres & garage tie-ups like RS. Since that arrangement is the most cost effective off all.
    prabhjot, SwifttoPunto and asimpleson like this.
  2. GANESH H

    GANESH H Amatore

    Messages:
    82
    Maharashtra
    Maharashtra
    Linea 1.3
    If Fiat india wants to sell more cars, I would suggest to make ABS and Airbags standard on all variants including basic variants of Linea, Linea classic, Punto Evo, Punto pure and Aventura. Maruti Suzuki is giving abs and airbags optional from basic variants. Ford, Toyota also are giving airbags in basic variants unlike Fiat. If I want to buy Fiat Linea or Punto Evo with abs and airbags then there is no option in active and dynamic variants of Punto Evo and active variant of Linea. Linea classic and Punto pure are not available with abs and airbags. If Honda city, Maruti ciaz, VW Vento, Hyundai Verna comes with airbags standard from basic variants then why Fiat not giving these features in all variants of Linea . If they offer these features in each variant then we could hope for better results for Fiat. Because If a car buyer have option to buy Maruti swift Lxi optional variant which comes with abs and airbags with price of 5.80 L on road then why he would think of buying Punto Evo active petrol which costs him 6.65L which comes without abs and airbags plus 85 thousands rupees extra. I hope Fiat India will read this and will give these safety features in all its car variants.
    Last edited: Aug 16, 2016
    dhaya76, PradeepM and gpunto75 like this.
  3. pv_krish

    pv_krish Regolare

    Messages:
    418
    Chennai
    Grande Punto 1.3 90 HP
    I think even before all the features and goodies, FIAT has to prove that it is serious about Indian market. Just having 2 models for the last 6-7 years is not going to help a company that has been stricken with bad reputations/perceptions since time immemorial.

    Fiat, though having good, safe and well built car, lacks in terms of image and service. Fiat has to work hard to change that perception, because it has to enter the lay mans mind and this is not a easy tasks. Apart from doing that, it has to launch new products, something like a duster segment, a tiago segment. Imagine a car like Tiago turning things around for TATA. Renault sales were dull until duster was launched.

    For Fiat to turn around it has to prove that it is serious about India and have cars at different segments, who knows, once a segment car clicks, it would be the take off for the brand.
    dhaya76 and PradeepM like this.
  4. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    http://indianautosblog.com/2016/08/fiat-avventura-urban-cross-spied-testing-240504

    They're testing the new bumpers, and i guess the suspension tuning/components. The lamps seem to be of the regular Punto Evo/Avventura, and not the garish ones of the Urban Cross concept.

    All, just to "look busy on the Fiat+Abarth front, Jeep is coming, shouldn't make him look bad!" mefeels. :p

    The last thing FCA should do for the next 2 years at least is launch any all-new Fiat branded model (Tipo or new Punto or whatever). Get the Jeep brands launched, the new combined 'FCA'-multibrand dealerships upgraded(quantity+quality)/established/proven-as-profitable-and-viable via the planned 2 localized Jeeps (a c- and a b-suv), get the exports and the export-quality going real well, and then see whether launching any all-new Fiats at all makes any pragmatic sense.

    As of now, i doubt that greatly. They've tried new independent dealers, strong facelifts, the t-jet, the Avventura, Abarth to not the slightest effect on net sales or the average Ram/Rahim's perception. Now touchscreens and this Urban Cross (splendid though it obviously is, t-jet by Abarth, red leather and a touchscreen too, very saucy-spicy, what could possibly be not to like?)

    There will be no improvement whatsoever in either sales or in general perception/opinion/likelihood of consideration let alone purchase.

    Find a new Fiat model that has export demand from FCA India, like the Jeeps, or two (e.g., the 500X and perhaps the upcoming Tipo-based, Jeep c-suv-related CUV). If no such viable demand exists, and if esp the localized JEEPs sell well enough, well then sure: windup the FIAT mass-market brand here, sticking to 1 or 3 ckd/cbu type models (124 Spider and Coupe, 500X) in the multibrand but basically just-JEEP dealerships, supplemented by the new Alfa Romeo-s in the biggest cities (against Merc Audi et al).

    It may be hopeless for the FIAT brand, with old model, Abarth, re-faced Urban Cross OR all-new model. Sad, but with JEEP very interested and commited in the larger-volume segments (the c-suv and the b-suv) in India, backed up by assured export-demand, adequate dealer and service centre coverage is perhaps assured, so it would be no loss for us current Fiat owners either?

    THAT may happen, perhaps should, guys. I guess they'll take THAT call only in 2018? Not a day later than the other brands-in-indian-crisis, that is: Chevy, Nissan, VW, Skoda and Ford too, maybe even Tata depending on how their new-models-and-dealers push fares. Fiat-in-India cannot possibly be any sort of priority for a very growing and very investment-busy FCA (usa, latam, china, europe), just like Chevy-in-India is on 'hold' or worse.

    There's a BIG shakeout in the Indian car mass market: the battle's been defintively won imo by MarutiS, HY+maybe Kia coming soon, and Toyota+Daihatsu, with bit declining low-margin parts for Mahindra and Honda, and assuredly mounting losses for Tata, Honda, Ford and VW+Skoda to add to their already well-accumulated ones.

    Remember, FCA under Marchionne does not play dice financially (unlike Carlos Ghosn of renault-Nissan who has no 'premium', sports or luxury brands to play with here) and does not mess around or dilute brand dna/model specifications (like Chevy, Honda, VW and Ford). They're not losing money net net in India as of today and they will not make any effort to gamble that position away on a near-written-off-by-nearly-all Fiat brand in india. All-new Fiats would IMO be a too-expensive gamble with VERY bad odds. Unless they merge with Suzuki/GM/VW globally or some such.

    When they have localized inexpensive and ckd and cbu expensive Jeeps, localized-Jeep exports, potential Jeep rhd ckd expensive models like the Cherokee and the nextgen Wrangler+nextgen grand Cherokee, and Alfa Romeo to focus on in the post-2018/19 future. Plus Maserati, plus potential sales of Ford mustang like Dodge and Chrysler petrol or hybrid models in the future.

    Mass-market FIAT is a waste of time and capital in China, and may well be (for different, more tragic, historical reasons+some incompetence from previous Fiat India management) or have proven-by 2018 to've been an equal waste.
  5. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    69
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
  6. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    They may've worked on it but not released it, since that would not add any sales, given where petrol-diesel prices have gone over the last few years. In fact sales of diesels for all brands, even maruti S have dipped hugely (as a proportion.) They've totally focussed on the t-jet on the refreshed models including the Abarth punto, which was the right thing to do given the huge dip in petrol prices. Not that that resulted in increased sales volumes either. A 1.2 t-jet version for the Punto Evo and the Avventura might've served them much better (tax savings) than the 1.5 diesel?

    Autocar claims that the entry level jeep c-suv will come with the 1.5/1.6 diesel (+ddct?) Plausible, since tata is also supposedly oging to be deploting a '1.5' diesel which is being rumoured to be Tata's own, but that imo is doubtful, if autocar's claim is true: it probably is the 1.6 mjd (we'll see when the Nexon b-cuv launches.) Just as the Hexa which will now come with a 2litre disel instead of the planned 2.2 varicor: that 2litre engine is likely the mjd2, the one that will eventually figure on the all-new Ranjangaon Jeep and Tata suv-s in 2017+18.

    Of course the engine said to be a sure shot for local manufacture is the 2litre mjd, for Tata and for the Jeep(s).

    Besides there is the 2 litre+ cess and earlier ban, which can easily revive as an issue, and there is the question of gst rates. And the purported new BS6 emissions norms for 2020 or thereabouts, too.

    Firms like Honda have suffered for their mistimed diesel engine push: they've lost untold millions in the process. And of course so have the 2.2 diesel walas: Tata+mahindra, and mercedes too. Toyota as well will struggle to upgrade their badly non-compliant diesels to the bs6 standards, which is why they've been bitching the loudest about government+judicial emissions etc policies!

    Am looking for FCA bs6/euro6 mjd2-s (1.3, 2litre, may ust be 1.6) to see demand from other firms come the 2020+ bs6 standards, beside Fiat+jeep, maruti and tata, that is. It is hugely expensive for firms to invest in emissions compliance upgrades of their current way-behind-the-emissions-curve engines, and with demand for diesels dropping off so much, it would make great sense for several other firms (Chevy? Nissan-Renault? Toyota? Mahindra for the 2litre mjd? VW?) to, like MarutiS, tap into the mjd local manufacture by Fiat?

    @Krunal Bhatt
    Krunal Bhatt likes this.
  7. Tony

    Tony Esperto

    Messages:
    2,049
    Kalamboli, Navi Mumbai
    Kuwait
    Grande Punto 1.2
    Fiat India
    Lacks in commercials, they need to be pumped in all sorts of commercials. Or might be sponsoring some real nasty channels
  8. GANESH H

    GANESH H Amatore

    Messages:
    82
    Maharashtra
    Maharashtra
    Linea 1.3
    Fiat had tieup with Tata motors for sales and service in past , at that time Fiat's monthly sales were good compared to current sales figures. I think Fiat should make sales and service tie up with Maruti Suzuki and if each sales outlet sell 8 to 10 cars then these sales figures would change. FIAT sells engines to Maruti Suzuki because Maruti Suzuki is far behind in diesel engine technology, but they overcome this problem with the help of Fiat. In same way Fiat should use Maruti Suzuki's vast sales and service network for its own products by making an agreement with Maruti, if possible. It may sound funny but that's what I think.
    Turbothinghy and prabhjot like this.
  9. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    Yes, you're quite right. Remains to be seen whether Suzuki/Maruti is willing to open up their NEXA company owned land-and buildings dealerships to any other, perhaps more 'premium' (priced) brand. But then that would mean brands more like say Jeep and Alfa Romeo than Fiat!

    @GANESH H
    GANESH H likes this.
  10. acechip

    acechip Superiore

    The way things are going with respect to emission issues in Europe and in India, things will slow down for diesel cars overall. Whatever MJD's Maruti require for the taxi segment will come from Fiat, but I think they may slow down or halt further development of diesel engines of their own. I will venture to say that they could 'engineer' social and legal opinion slowly against usage of diesel engines for passenger vehicles.

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