People may be misinformed, but at the end of the day, one bets on a winnable proposition. The bulk of the potential buying power of Indian car consumers is biased towards 3-4 brands. Thats a hard fact that cannot be ignored. To swim against the tide, Fiat needs to really become the "Apple" of the consumers eye, pun intended ! And Apple they aint, not product wise certainly , and not marketing wise either. In order to do so, requires a combination of vision, products, plans and marketing. They may have plans, but I really see them lacking in the other three. Most importantly -vision. What do Fiat want Indian car buyers to think of them as ? That question has never been answered, not even in this esteemed forum. To articulate that, Fiat needs to involve people much higher up than Basavanhalli, ie, Marchionne and team. It so happens, they, are busy righting the problems in USA.