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What FIAT needs to do to sell more

Discussion in 'Fiat India News' started by Sumit, Jul 30, 2010.

  1. nk4FIAT

    nk4FIAT Superiore

    Messages:
    576
    Hyderabad
    Rakesh: Very good suggestion. But it can't be 1-1.5 Lakhs otherwise people will think FIAT is clearing old stock. It can be around 60-75K.
    Introduce some new colours.
  2. gurus

    gurus Amatore

    Messages:
    122
    BLR/AZ
    even I believe what Rakesh said might work out.
    Eg. Jazz, before price reduction people said it needs 1.5 engine. But after price reduction no mention of engine capacity. People completely forgot about it.
    For Punto also if there is some price reduction, people might forget about sluggishness, interior quality concern etc.
  3. yesterday, advt published for linea T-Jet + in DC news paper, Fiat Comparing with Honda City, We all know it is far better than any other car in it's category, but sales is almost nil.

    It is true, If you want to build your brand, or repair the current damaged brand, you need to offer better product in lesser price, matching price will kill the product instantly.

    buying a car is not like buy any consumer product, every body looks VFM product, you can check your self, while buying the mobile phone ranging around 8-30k, we research a lot about functionality , speech quality, network, battery & brand due to its service network. When we selected the model. we are ready to buy from any shop in respect of ambiance of the mobile shop, looking out the lowest prices, we know well that service will available from company service station.

    Fiat decided the pricing as per competitor price even higher than popular one, how it will digested by the customer. No brand value for general customer, Service offered by 3rd party, old customer not getting proper service support, almost no spares availability for old models, even new models effected too. very poor resell value, feel insulted when you want to sell. and price at par or higher than competitor, with poor workmanship product, price totally unjustified.

    so the solution is to sell in bulk 1st, when your presence is there, you can see the price increase slowly.

    Are naya sabi wala knows better than Fiat, when one started new shop in area, he tried to offer lower prices than nearest competitor, build relations by offering free "dhaniya's" :). once shop established, he will jack the price as per market.

    If Fiat is reducing the price, what you feel, Maruti or other will follow, No way, Price reduction quite easy solutions for those they are not performing well, because Fiat will not loose any think in lower qty, if other will follow, they will get big dent direct, see the example for Fort Figo in automobile market.

    So think Fiat now or start packing.
  4. Sumit

    Sumit Superiore

    Messages:
    607
    Munger
    please Fiat listen to us.
  5. nk4FIAT

    nk4FIAT Superiore

    Messages:
    576
    Hyderabad
    Yes rakesh8051. I am also saying since last 1 year.
    Advtz aggressively without thinking about what profit you are getting. plz for god sake don't link it for next 1-2 years.
    Slash the prices and bombard this in every media. Mention each and every feature in detail.
    I know you are trying hard but still it is not best. please do it like "Do or Die situation"
    Open exclusive sales and service centers as early as possible.
    Display your cars at all major shopping malls like 'More', Big Bazaar, Metro, Forum etc . Let people see your car in detail and distribute pamphlets. (Ensure the car which is displayed is clean n neat)
    Its high time to bring at least 01 new model with bang where each n every part of India should know about it.
    If not then at least bring some refreshing colors ( eg. Blue, green which is missing) and display at malls.
    Don't lose any opprtunity ( Already lost very imp Formula 1 race) to bombard FIAT on customers. New babe Renault is linking with F1 and FIAT the "Baap" of all brands ( Ferrari, Alfa romeo) was complete quiet about it. We don't understand this total passive approach.
    But big FIAT illuminated logos at all Metros airports. ( at least 02 inside and 02 outside)
    Also FIAT can put on check in Tag/boarding pass of any airlines with tie-up Advt on Volvo city buses, Airport carriers with big FIAT logos.
    Organize mileage rallies in major cities(at least twice in year)and widely publish MJD mileage.
    Consult Shahrukh/Salman/Aamir for his next film and show linea/punto/new car at least for 5-6 clips in film.
    Like "caaaaar" theme please find some good theme (as already suggested by 'Aerialinthesky')
    e.g. "Father of Indian Automobile Technology"
    and so on..............I am not able to recollect all what I have written............
    Last edited: Nov 6, 2011
  6. gurus

    gurus Amatore

    Messages:
    122
    BLR/AZ
  7. Sumit

    Sumit Superiore

    Messages:
    607
    Munger
    i think Fiat needs a Anna Hazare kind of movement right in front of CEO office.
  8. CEO need to do this type of movement in front of HO, else he will be kicked out very soon.
  9. Sumit

    Sumit Superiore

    Messages:
    607
    Munger
    this shud happen ASAP. Fiat needs this more than anything else. its a shame that they cant sell Punto and Linea.
    Last edited: Nov 7, 2011
  10. ramjn

    ramjn Staff Member Janitor

    Messages:
    5,243
    Chennai
    Linea 1.3
    T-Jet+

    This is the new leaflet released by Fiat for the T-Jet. Let's hope they sell some cars now :).

    IMG_0304.jpg

    IMG_0305.jpg

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