Correct points. But the problem is that in spite of shouting from all TFIans there is no response from FIAT except some dumb Ads. How and when FIAT will understand the importance of aggressive, consistent and innovative mktg. is one of the important factor for selling cars in India. Even if you introduce a new colour, it has to publish in newspapers/magazines, radio & TV. And here the whole new models comes just with small Ads.