Most people agree that Fiat products are good. Right from the Uno to the Linea / Punto. So what's restricting Fiat sales? - Poor after sales service. - Non-avaliablity of spares. It would be safe to say that the Linea and Punto have successfully removed the low fuel economy image that Palio brought to Fiat cars. How does Fiat counter the two stumbling blocks to it's sales? - When a prospecitve customer is through his test drive and pricing details, take him for a tour to the service area and show him around the 'state of the art' service center. Which car maker does that in India today? This will send a strong message of transparency and confidence that the manufacturer and the dealer have in their business model. Prospective customer can get a first hand view of service area and can even talk to customers in the lounge for their service expereince. Of course, you have to be sure there is no frustrated customer around!! - For non-avaliablity of spares, customer can be taken to the stores and shown him stock of fast running spares like head lights, mirrors, fenders, bumpers etc. Again, you have to be sure you have these items in stock or you could end up with egg on your face! Point is sort out the issues and then proudly show that market perception is just that - perception. Let the customer that walks into the dealership go with the reality not the perception.