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VW to buy Fiat - Rumor?

Discussion in 'Fiat Global News' started by bibin, Jul 18, 2014.

  1. bibin

    bibin Regolare

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    kochi
  2. bharath

    bharath Regolare

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    Coimbatore
    This was first published in a German magazine but later both the companies have declined it..Nothing to worry!
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  3. bibin

    bibin Regolare

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    kochi
    it looks like Germans want to kill Italians (fiat and its sister concerns.....)
  4. ramjn

    ramjn Staff Member Janitor

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    Chennai
    Linea 1.3
    Last edited by a moderator: Aug 4, 2014
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  5. Ravi

    Ravi Staff Member Janitor

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    Grande Punto 1.3
    It is not complete rumor, though as per report (Why Volkswagen's secret plan to buy Fiat-Chrysler failed | Autocar)
    Few other interesting points -


    • Earlier this year, according to sources at VW, company strategists came up with a plan that would have seen the VW Group expand in size by around 50 per cent and become the unassailable leader in the global car market.
    • The scheme was remarkably simple: it envisaged VW buying a controlling stake in Fiat Chrysler Automobiles (FCA) and folding the Italian and American brands into its ambitious global platform strategy.
    • The VW strategists also figured that the Agnelli family – which still holds a 30 per cent stake in Fiat – as well as other FCA shareholders could be convinced to sell up now.
    • There would have been obstacles, though. The biggest would have been the huge time and effort required on the part of the management team to merge the two sides.
    • Fiat’s successful South American operation would have to have been sold off (probably to a Chinese buyer). Fiat is currently the number one brand and VW number two in that market.
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