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VW to buy Fiat - Rumor?

Discussion in 'Fiat Global News' started by bibin, Jul 18, 2014.

  1. bibin

    bibin Regolare

  2. bharath

    bharath Regolare

    This was first published in a German magazine but later both the companies have declined it..Nothing to worry!
    1 person likes this.
  3. bibin

    bibin Regolare

    it looks like Germans want to kill Italians (fiat and its sister concerns.....)
  4. ramjn

    ramjn Staff Member Janitor

    Linea 1.3
    Last edited by a moderator: Aug 4, 2014
    2 people like this.
  5. Ravi

    Ravi Staff Member Janitor

    Grande Punto 1.3
    It is not complete rumor, though as per report (Why Volkswagen's secret plan to buy Fiat-Chrysler failed | Autocar)
    Few other interesting points -

    • Earlier this year, according to sources at VW, company strategists came up with a plan that would have seen the VW Group expand in size by around 50 per cent and become the unassailable leader in the global car market.
    • The scheme was remarkably simple: it envisaged VW buying a controlling stake in Fiat Chrysler Automobiles (FCA) and folding the Italian and American brands into its ambitious global platform strategy.
    • The VW strategists also figured that the Agnelli family – which still holds a 30 per cent stake in Fiat – as well as other FCA shareholders could be convinced to sell up now.
    • There would have been obstacles, though. The biggest would have been the huge time and effort required on the part of the management team to merge the two sides.
    • Fiat’s successful South American operation would have to have been sold off (probably to a Chinese buyer). Fiat is currently the number one brand and VW number two in that market.
    1 person likes this.

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