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TVS Motors and BMW Motorrad to tie up

Discussion in 'Non FIAT Cars and two wheelers' started by varunrtr, Apr 3, 2013.

  1. varunrtr

    varunrtr Esperto

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    TVS-BMW to announce final deal on April 8
    02 Apr 2013, 10:48 PM

    The much awaited alliance between TVS Motor and BMW is likely to be announced soon. This deal will principally have two components. First, there is going to be a technology alliance between the two partners.

    Second, there is possibility of joint manufacturing of select high-end motorcycles of TVS, reports CNBC-TV18s Ronojoy Banerjee quoting sources. This may be announced in about a week from now, however, the chairman of the company did not want to comment on this.

    This alliance comes at a very interesting time because TVS has not had a major alliance with a foreign two-wheeler maker for a long time. Around 10 years back, its alliance with Suzuki had broken up and more recently, in 2009, it had tied up with an Austrian firm.

    There seemed to be a lot of back and forth on this deal and many felt that the deal was possibly over because KTM, which is a Bajaj Auto partner had gone ahead and acquired Husqvarna, which was the offload motorcycle division of BMW. So, many felt at that possibly this deal between TVS-BMW would be over.

    However, Venu Srinivasan of TVS Motor had categorically said that the TVS-BMW deal was still very much on. One has to wait and watch on the other final contours of this deal, but certainly it is good news for TVS. On April 8, there is likely to be an official announcement by the two companies.

    source: TVS-BMW to announce final deal on April 8 - CNBC-TV18 - Page 2
    Last edited: Apr 3, 2013
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  2. varunrtr

    varunrtr Esperto

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    BMW Motorrad plans entry into the segment below 500cc. BMW Motorrad and TVS Motor Company sign cooperation agreement.

    Munich / Chennai, India. As part of its strategic reorientation, BMW Motorrad will be entering the segment below 500 cubic centimetres. BMW Motorrad and the TVS Motor Company have signed a long-term cooperation agreement for this purpose. This was announced at a press conference today in Chennai, India.

    The aim of the cooperation is to join forces to develop and produce motorcycles in the segment below 500 cubic centimetres.
    The various stages through to the finished serial production motorcycle will be planned by both partners but implemented with different focus areas on each side leveraging the strengths of both companies. The cooperation agreement involves the two companies each offering their own vehicle derivatives, which will be sold through their own distribution channels in India and across the globe.

    Both contractual partners commented on the future cooperative venture at the press conference. Stephan Schaller, President BMW Motorrad:
    "In view of changing motorcycle markets, demographic developments and increasing environmental demands we are expanding our product range so as to tap into fresh growth potential. We have a highly expert and experienced partner in the TVS Motor Company. This means that in future we will be able to offer vehicles in smaller capacity classes in addition to the BMW Motorrad core segments. Various types of motorcycle are conceivable. They will meet the expectations of a BMW motorcycle in terms of riding fun as well as setting a new benchmark when it comes to stability, agility and performance figures. I regard this long-term cooperation as an important step along the road to profitable, sustainable growth."

    Venu Srinivasan, Chairman TVS Motor Company:
    "With BMW Motorrad, we see an ideal long-term strategic partner who shares our core values: focus on quality, engineering prowess, innovation and customer satisfaction. We intend to leverage each other’s strengths to deliver a new series of products offering cutting edge technology for our customers."

    The cooperation partner TVS Motor Company is one of the largest motorcycle manufacturers in India with an annual production volume of some 2 million units and a turnover of more than one billion USD. TVS Motor Company is the flagship company of the 100 year old six billion USD TVS Group, which has some 40 companies and holdings in the automotive sector. TVS Motor Company offers the widest range of product in the Indian two and three wheeler industry. The company’s customer inspired engineering approach, has enabled it to introduce a wide product range that caters to all industry segments. TVS Motor Company has international presence in more than 50 countries in Asia, Africa and Latin America.

    source: https://www.press.bmwgroup.com/pres...Id=6&id=T0139580EN&left_menu_item=node__6628#

    [NEWS INDIA]: BMW to enter below 500 CC segment, to partner with TVS

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