Yes they need to be blamed for that, and also to allow a Showroom in a rather invisible place on main Highway which is/was towered by a busy flyover bang opposite to the showroom also filled by incompetent staff up until now. For someone genuinely willing like Pravin Perreira handling sales at Torrid, things remain challenging it seems for lack of showroom etc. in-spite of him being very proactive to make sales happen. So they now have a good sales person, but still challenged to deliver management, challenged it seems due to expensive real estate and really difficult return on investment of maintaining a prime showroom. The name Torrid makes it all the more easy for an angered customer to make it sound even more horrid (an experience). Only amplifies the agony. Name does not help.