:shock:...!! :A That's why i hate this money supremacy..!! Technology was never an issue for Ducati or any other such marque as they invest more than required in their R&D & ends up being bankrupt. Problem is too far advanced vehicles & very less sale volume due to higher price tags. Struggle for margins & that's how they do dip dip. it's nothing but Ducati's technology that Audi is buying it for. They won't mind another 1 billion dollar. Sure, it will help their R&D instead. They will filter out the things that could be used for Mass level production instead of low volume products & start their own bike company. I mean What the hell, A toy maker like Hero motorcycles... Boooo Hoooo Hoooo...!!!