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The new MASERATI Levante: splendid reviews

Discussion in 'Fiat Global News' started by prabhjot, Mar 16, 2016.

  1. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    The tvc for the Maserati Levante is deeply cinematic, in the Olivier Francois/FCA signature flavour (for this segment):



    Great reviews, even from the british motoring press, traditionally very very pro-German luxe car brand:

    AutoExpress http://www.autoexpress.co.uk/maserati/levante/94812/new-maserati-levante-2016-review

    Autocar http://www.autocar.co.uk/car-review/maserati/levante/first-drives/2016-maserati-levante-review

    TopGear http://www.topgear.com/car-reviews/levante/first-drive

    This Maserati seems to be a comprehensive, and true to brand history and identity and promise, winner design, quality AND engineering-wise, hopefully for FCA also in the marketplace in China and the USA and not just in Europe and the Middle East where it is almost-bound to do well, especially since it is not as-premium-above-premium priced as Maserati-s have always been.

    The Italian reviews are of course gushing, but the german ones seem to be very praiseful too.

    Harald Wester, FCA's chief technology officer, ironically a German veteran automotive engineer, is the brand-in-charge of both Maserati and the new Alfa Romeo, those everso Italian and storied/legandary marques.

    IF, as sure appears to be the case, the Alfa Giulia is as accomplished technologically as the Maserati Levante (which is a clear class-best in most respects): FCA will be hitting the German luxe firms in Europe+China+Middle East, at least, hard indeed. Like Land/Range Rover but unlike the so-far irrelevant and failed Jaguar attempt to do so (both owned by Tata, of course.) It remains to be seen whether that success can also be delivered in the massively central usa luxe market, where most new Alfa dealers will also be the current Maserati ones. Maserati in the usa has grown hugely since the new models were launched, but the lack of an SUV had stymied their sales growth there, unlike in europe. The Levante should do the trick, even better? Perhaps, even the Alfa Giulia, much cheaper, but no less stylish and sporty in the Alfa tradition?
    Ganges, gpunto75, varunrtr and 2 others like this.
  2. kk27

    kk27 Amatore

    Messages:
    202
    Kandivali - Mumbai
    Kandivali - Mumbai
    Fiat Enthusiast
    I'd buy the car just for that sound!!
  3. zenwalker

    zenwalker Esperto

    Messages:
    2,150
    Bangalore
    Seriously the exhaust note on all maseratis r awesome. Love the granturismo!

    Also the promo videos or auto show videos (launch) is very awesome. Even the alferi as too good.
  4. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    http://www.irishtimes.com/business/...re-sells-out-million-yuan-maseratis-1.2585561

    A 100 new Maserati levante-s sold in China on an alibaba e-commerce portal. In NO time, within a minute of launch/availability.

    Perhaps a similar but BIGGER (in the sense of more ostentatious, more promoted) e-commerce retail effort needs to be made by FCA in India too: with Jeep-s, the gc and wrangler but esp (at launch) the locally-made 2017 C-suv? And eventually for the new Fiats in 2017 and 2018.

    Perhaps Indian open-ness to e-commerce for such expensive items as cars is at a tipping point, for the likes of FCA to use in a big, systematic way? The 2-wheeler firms are doing so a lot already (and quite successfully too.)

    Of course China is many levels beyond India in such matters, but the indian scene could be getting to-be propitious for a big-e-commerce-centric auto-retail push, even for small brands and even for expensive ones like say the new Jeeps?
  5. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr


    Maserati mother-brand tvc for the usa. Terrific.
    Ganges likes this.
  6. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    http://www.motortrend.com/news/2017-maserati-levante-first-drive-review/

    5-star rating reviews from the 2 best known and biggest USA market automotive publications: MT and Car&Driver too.

    It is almost certain that the ultra-high-end, bleeding-edge ride-steering-handling-weight balance for SUV (with adaptive and air suspensions) engineering done by FCA for the Levante, will be deployed by 2018 on one or two other suv-s from other FCA brands: all-new-revived-nameplate Jeep Wagoneer (above GC)+next-gen Grand Cherokee, and/or Alfa Romeo e-suv and/or next-gen Dodge Durango.

    i.e., FCA will achieve good economies of scale of r&d costs and manufacuring/supply-chain etc EVEN as Maserati's own numbers for the Levante will remain smaller than, say, Range Rover or Porsche (Cayenne/Macan) or Mercedes (gle+amg and bigger one.)

    THE marchionne-funda on merging the Crysler group brands with even the boutique, artisanal, niche Italian ones (Maserati, Alfa Romeo) let alone the mass market brands (Chrysler, Ram trucks and Fiat/Fiat professional) is NOW being implemented in radical and full measure with these all-new models from all these brands:

    build SCALE-economies to underpin the uniquely powerful brand equities of FCA's niche brands, hetherto too-small and too-expensive, on either side of the atlantic: Alfa+new sporty, muscle-car Dodge rwd models, Maserati+Jeep new models that are less-off-road-centric, Ram+Fiat Professional: Fiat vans and derivatives, doblo, talento, scudo, ducato....daily, are going to launched under the RAM brand in many countries by 2018 as they already have been in Mexico and the USA+Canada. etc.
  7. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr


    Great fca video showcasing the Maserati levante, esp its amazing-seeming COMBINATION of good, pukka off-road ability AND ultra sporty handling+ride/etc.
    teja rs likes this.
  8. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    http://www.drive.com.au/new-car-reviews/maserati-levante-first-drive-review-20160419-goadie.html



    AutoExpress/CarBuyer full-review. Raving.



    MAJOR off-road chops, with all the sporty Italian gt sporty fast etc on-road ones too.

    The engineering to achieve BOTH seems stupendous, and by-a-distance, best-in-class, better than Range Rover + Porsche Cayenne. And very competitively priced too.

    PS: the likelihood that the upcoming above-Grand-Cherokee, luxe, JEEP Grand Wagoneer (2018) will be very-close to the Levante in its engineering, is strong. The JEEP badge will ensure massive sales-numbers+the engineering costs will be shared. This will be a very meaty bite of the booming uber-luxe-SUV, high-profit market (around the world). Plus: the next-gen Grand Cherokee (2019) and the Alfa Romeo+Dodge d-suv and the Alfa romeo e-suv too.

    FCA has started the swarm-the-cuv-suv markets from top to bottom in europe, the usa and china+middle east: Renegade+500X at one end to Maserati Levante+Grand Cherokee at the other, with at least 4-5 new large, premium or luxe/sporty suv-s by 2019 under different brands but with shared engineering. There is even a 7-seat extended wheelbase Jeep Cherokee China-special readying for launch there right now (9000 Cherokees, locally-made, sold in china in march 2016!)

    They're targetting sales of around 25-30,000 for the Levante. Sure seems like they'll achieve that easily-enough.

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