Discussion in 'Fiat Global News' started by Sagz, Sep 28, 2015.
The usa tvc for the Fiat 124 Spider t-jet multiair
The 'behind the scenes' 'making of' video: intriguing!
The beautiful 124 Spider is already quite the hit: topping its segment/type (sporty convertibles), already in italy, 480 of them sold in the very first month in the usa (from a very small number of Fiat studios/dealers), all soldout (initial allocation) and with many months' waiting periods in Germany. It will likely sell very well in Japan too, where it's made alongside the Mazda Miata, albeit with the t-jet multiair engine.
The Abarth 124 Spider and the Abarth 124 Rally are not on sale yet: september.
FIAT, like Mazda, will likely do a hardtop/coupe version in the next year or two. THAT model could then be sold in large numbers even in the more emerging-market type countries: brazil, mexico, argentina, turkey, etc.
FIAT may well have managed yet another 'retro'/'classic' sub-brand line, after the 500. i.e., just as the original 124 came not just in Spider form but also as a sedan, for eg, so could say a version of the Tipo hatch be styled inside and out as a 'classic' 124. Incidentally, the Indian Fiat/PAL 118NE was essentially a 124 sedan albeit with rectangular headlamps (my dad had one when i was a teenager: what a plush ride-quality that car had!).
And THAT could be just the way to style any future (if any at all) Indian Fiats (say versions of the 'new Punto' or 'newAvventura' and 'new grand Sienna'): in the retro-style (round, l.e.d-ringed headlamps, wide grill, etc) of not just the 124 (and the 500) but of course of our own Delite/Padmini/1100!
Now, THAT would amount to some USP, since FIAT's other usp-s in the Indian market don't seem to attract more than a few: namely, just us. No? ;-)
One of the awesomely appreciable things about FCA is the sheer number of alive, non-tacky (eg MINI) retro-themed models it has in its portfolio, across brands. The Dodge Challenger ('American Muscle Car as if from the late 60's', ouselling even the much smaller and supposedly ultra-modern looking-muscle of the Chevy Camaro, in the usa). Fiat/Abarth 500/500C/500L/500X. And the greatest one of them all: the JEEP Wrangler. With another great one coming up: the original, world-first 'luxury yet true-blue SUV 4x4': the JEEP Grand Wagoneer.
It may also be that Alfa will, with one or two of the new latest models, strongly quote one or two of the great (there are so many!) older Alfa Romeo-s: the GTV perhaps? the Brera? the original Giulietta Sprint?
Abarth 124 Spider is a Real Stunner.
The 124 Spider is the epitome of what 'FIAT' stands for, just like Vespa does: affordable, unpretentious and yet stylish, historic and massively characterful vehilces, deeply democratic in ethos, from a country where cars and fast ones at that are a national art-meets-engineering form: Italy (and Japan!)
It is no wonder that the 124 Spider is being bought in Europe and the usa too faster than they+Mazda can make them.
How one wishes this is the begining of a whole new line of models, like the Fiat/Abarth500<--->Fiat/Abarth 500X<--->500L. The original 124 also came in sedan form (of which India's own PAL 118NE was an avatar) too. How one wishes they'd deploy this styling treatment on say the 'new Grand Sienna'+'new Avventura/Punto' that is presumably still in-plan, after the Jeeps, for an India launch, with t-jet engines all-round. What could be sweeter, or more desi-cum-european/global 'authentic'! Yet affordable, honest and true.
The 124 Spider's selling hugely well (its supplies are capacity constrained from Mazda's Hiroshima plant for now).
And so FIAT+Abarth will be coming soon-enough with a hardtop 124: a coupe.
Now, a coupe would result imo in a huge expansion in sales beyond just Europe (uk and germany are seeing several months' waiting periods), the USA and Japan. Large sales in the more 'emerging markets'-type countries (latam, s africa, china, s korea, australia, parts of the middle east) will also be enabled.
Of course, unless the Indian government gets going on the urgent matter of the Free Trade Agreement with the EU, and vice versa, i.e., overcome the various lobbies esp the desi automotive firms, there's no such joy for us in india.
Perhaps we could get a 124 styled hatch, sedan and cuv instead, at desi prices, at some somewhat distant point? The 124 styling language is standout in its 'authentic' retro-feel, yet not cutesy (500) or contrived/ugly (Mini). Sure looks likely that FIAT will develop the 124 sub-brand further, after all. It evokes the Fiat 1100/Padmini too.
The famous and famously successful (in europe and the uk+japan) Abarth 124 Rally car-special is being reborn, as Fiat/Abarth re-enter rallying with the new 124 Spider. Beautiful video of this retro-styled beauty, based off the rwd Mazda mx-5 chassis, but with a version of our own 1.4 t-jet plus lots of other special tech (lsd, brembo brakes, sequential race gearbox, roll-cage, etc) undergoing tests.
It WILL be available to the general public in some form: badged either the Abarth 124 r-gt (a nice inversion of the gt-r racing common moniker) or, more likely: the 124 Rally .
Enjoy: it looks and handles rwd SUPERB! A controlled hooligan, but kind-of cute/endearing thanks to its retro, 'classical' styling.
Correction: the 124 Rally (r-gt class) has the famous Alfa 1.75 TBi engine (240odd bhp, 300+Nm, direct injection, used on the Alfa 4C in this the latest and last edition, to-be replaced by the bleeding edge 2.0litre turbo gme petrol on the Alfa Giulia, and Dodges+Jeeps etc), NOT the t-jet multiair 1.4 like the Fiat 124 or the regular Abarth 124 Spider.
I didn't liked the exterior two tone treatment . It could have been a single color. Interior looks smashing though.
@prabhjot - nice making video!
They will grow the revived 124 sub-brand into at least a coupe and then hopefully further into a sporty hatch or small cuv. Just like the 500 one was. Unlike the 500 lineup which is perhaps and arguably too Euro-centric, a 124 hatch/cuv+coupe would see massive demand in N America, LatAm, and in markets like India?
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