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TFI at Fiat Chrysler India Media Event - Apr 10th

Discussion in 'Fiat India News' started by Ravi, Apr 10, 2013.

  1. Fayad

    Fayad Amatore

    The seat cushions have become more soft and comfortable, alloy wheel colours changed and vocal white colour introduced for punto, these are the changes a dealer told me. There are some other features included called MyCar13, waiting for what those are..

    Even I got mine 2 months back, I understand! :(
    2 people like this.
  2. zenwalker

    zenwalker Esperto

    They first have to start the TV AD's in full fledged.
  3. Punto Maniac

    Punto Maniac Amatore

    Need more news please....:mischievous. Too much suspense is already built...
  4. limraj

    limraj Esperto

    Linea 1.3
    Glued to this..
  5. Ravi

    Ravi Staff Member Janitor

    Grande Punto 1.3
    This was just an media event to announce Fiat is separate entity in India now.
    No launch happened today at the event.

    We have just 2 pictures of new shades in White Punto and Linea.


    18 people like this.
  6. Aniket

    Aniket Superiore

    Thane, Mumbai
    First of all
    Thanx Amogh and FIAT for inviting me for this event/ Press conference :)

    Today they just wanna say that FIAT IS NEW BRAND IN INDIA

    and Tagline is


    The changes we saw in Punto and Linea are

    New Pearl White color in Punto and Linea

    is having More lagroom now as they adjusted the Map pockets which is behind the front seat

    Gear console in beige color
    Punto- Gunmetal color alloys

    new seat fabric in 90hp with red stitching

    Chrome dashboard strips and lock lever and handbreak lever like linea




    2 people like this.
  7. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    Hi Guys,

    Aniket and I visited today's media event / press conference. This was NOT going to be a new product launch event. FIAT had never sent any invite saying so. Unfortunately some attention hungry media websites created a hype by spreading the false news of a launch.

    Today the focus on launching FIAT's marketing theme for the coming year. The theme is titled "MAKE THE MOVE". It was also an opportunity to tell the media that FIAT has officially begun its solo journey in India. At the event FIAT's new "MAKE THE MOVE" TV advertisement was shown in English & Hindi. The ad will be hitting the screens very soon. Apart from this the following were the key announcements at the press conference:

    • All FIAT cars sold henceforth will come with a 3 year / 100,000 km comprehensive warranty (Note: existing cars will not get this benefit)
    • Additional 2 year / 50,000 km extended warranty can be purchased from the dealer
    • FIAT will have 100+ dealership and service centers by the end of current financial year
    • A fully dedicated, trained 24x7 call center has been setup. The call center can handle 1100 calls a day and offer service in 9 languages employing 30 people
    • RSA will continue and FIAT will soon be rolling out mobile service vans
    • A 60,000 sq.feet spare parts warehouse has been setup and is fully stocked. Spare parts distribution will now be streamlined
    • Under the "MAKE THE MOVE" marketing campaign FIAT will leverage all media platforms : TV, Print, Social Network, Web etc.

    Following is the official press release received from FIAT


    FIAT makes a strategic move for the Indian market

    • FIAT Group establishes National Sales Company (NSC) as an independent entity within the FIAT Chrysler India operations
    • Exclusive FIAT dealerships established
    • New Integrated Marketing Campaign initiated to engage with customers across multiple touch points
    • New comprehensive service package consisting of a three year manufacturer warranty with an option of extending it to five years , 24/7 road side assistance (RSA) and soon to be launched mobile service vans
    • FGAIPL has established an all new,30 member dedicated 24/7 call centre to connect with and quickly respond to consumers
    • New advanced technical training center, parts warehouse and state of the art stockyard to lend operational support to all stake owners
    • Distribution arrangement with Tata Motors ends

    Mumbai, 10th April, 2013: Fiat Group Automobiles India Private Limited(FGAIPL), the fully owned subsidiary of Fiat Group Automobiles S.p.A., Italy today announced the completion of the dissolution with Tata Motors for the distribution arrangement of FIAT vehicles in India. FGAIPL will now independently control all commercial activities which includes marketing, sales, distribution and after sales services of FIAT vehicles in India.

    With the establishment of FGAIPL, the independent dealership network and state of the art workshops dedicated to serving FIAT vehicles in prime locations across major cities in India, FIAT’s wheels are in swift motion to capture significant market share in one of the fastest growing markets in the world.

    Speaking on the development, Mr. Enrico Atanasio, Director - FGAIPL, said, “The objective behind establishing a National Sales Company (NSC) in FGAIPL is to consolidate our position as a key automobile player in the Indian car market. We have identified key personnel and roped them in for important leadership roles in order to accelerate our growth plans. Our long term product strategy is in place and which puts us in a strong position to capture market share in one of the most important automobile markets in the world. I am fairly confident that we can build on this early momentum and allign all our activities to achieve our short term and long term objectives.”

    FGAIPL has also initiated their latest integrated marketing campaign, “Make the Move”, with the objective of engaging the consumers through multiple touch points. The brand will engage with the incumbent and prospective customers by communicating the journey of the FIAT brand in India.

    FGAIPL has recently launched its new website (Official site of 2013 FIAT Punto and FIAT Linea in India | FIAT India) a highly interactive and engaging site designed to further enhance FIAT’s digital footprint. The website is directly connected to the dealer management system to provide quick feedback to customer queries. It also incorporates an ownership section that provides maintenance tips, warranty information, latest offers on FIAT products, a servicing schedule and training information provided to technicians. The site presents the information in an easy-to-use format, including both text and images, for viewers to more easily access and understand.

    In addition, FIAT cars will now carry a new warranty policy. The compehensive warranty for FIAT customers will comprise of a three year manufacturers’ warranty,
    with an option for customers toextend it to five years. The additional two year warranty will be offered by FIAT dealers through the ‘Europe assistance’, a service provider. The new warranty policy package is introduced keeping the customer’s confidence in the quality of FIAT brand top of mind. Equipped with a 24/7 road side assistance (RSA) and soon to be launched mobile service vans, FIAT plans to serve customers better and faster in case of a major or minor breakdown by providing towing facility to the nearest FIAT exclusive dealership.

    FGAIPL has also established an all new 24/7 call centre to connect with consumers and respond quickly to their queries. It will provide 24/7 on-call service with multiple language options for customers. The 30 member strong staff is fully trained in technical and soft skills in order to replicate FIAT Group’s global standards in customer service and prompt response.

    Speaking about all of the initiatives , Mr. Nagesh Basavanhalli - President and Managing Director, FIAT Chrysler India Operations, said, “FIAT Group views India as a strategic market and we are confident of replicating the Groups’ global standards in the sales, marketing, distribution and after-sales departments here. We have undertaken a series of initiatives in order to provide a very high level of service to all of our business partners and to further engage with our customers. The current organisational structure provides us with a solid platform to elevate FGAIPL as one of the prominent players in the Indian automobile market.”

    In order to replicate FIAT Group’s international standards in technical and soft skills training, U-NETVERSITY, FIAT Group’s global training school is already conducting and overseeing the entire training program that involves training about 50 personnel in a single day. The entire training program is designed to support the complete set of FIAT Group and Chrysler Group systems including the prominent ones such as LINK-e- Entry for warranty parts supply.

    FGAIPL operates a fully equipped warehouse that is capable of stocking up to 6000 different parts at any given point in time. The warehouse is equipped with the latest IT systems that tracks and updates dealer’ spare parts requirements on a real-time basis. It therefore enables FGAIPL to deliver the necessary spare parts to metro customers within 24 hours and non metro customers within 72 hours.

    Aligning with FIAT Group’s global operational standards, Mercurio Pallia, FIAT India’s logistics partner constructed a 12 acre stockyard which has the capacity to store 2000 vehicles. It is located in close proximity to FIAT’s Ranjangaon manufacturing plant to ensure that FIAT vehicles are stored and transported in impeccable condition. It will enable FIAT to provide a high level of service to their dealers and customers.


    A few images from the event

    AprPressConf0001.jpg AprPressConf0002.jpg AprPressConf0003.jpg AprPressConf0004.jpg

    Thanks for reading. I will be glad to answer any questions that you may have.


    20 people like this.
  8. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    Quick note about the Linea T-Jet:

    The car will be launched very soon. In fact, the new brochures that we were given at the event already list the T-Jet engine in the list of variants.
  9. Well,

    most probably if there is one company which has launched itself thousand times and failed each time ..it's FIAT .

    to give a experience of their 1100 calls/ day call center, just talked to them a few minutes back

    Agent picked up the phone, while he was talking to his colleague for good 15-20 seconds and after wards asked me what i want . during this time , i heard his whole conversation with his colleague which was on the lines of "usual boy's talk around girls" . :p

    Anyways congrats to FIAT for one more launch. Hope they don't have to relaunch themselves again. Can just prey to god. I hope god is not angry with me for preying same thing umpteenth time..

    Post edited: Please go through our rules first before posting. Do..NOT..type..like this. Also your posts are disrespectful and borderline abusive. Please read this before continuing : http://www.teamfiat.co.in/announcements/9288-tfi-rules.html#post161515
    Last edited by a moderator: Apr 10, 2013
  10. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    You called on 1800-209-5556 right? Can you post the complete details please? What was the call about? What was the name of the executive? Did he resolve your query?


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