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Tesla - Electric Cars the Future of Luxury ?

Discussion in 'Non FIAT Cars and two wheelers' started by Raj_pol, Oct 14, 2016.

  1. Raj_pol

    Raj_pol Regolare

    Messages:
    495
    Bangalore
    Punto Evo 1.3
    http://www.livemint.com/Companies/d...ks-Tesla-dominates-US-luxury-sedan-sales.html

    Check the news. I was not aware that Tesla is the number 1 selling Luxury car in the US and in such a short period of time.

    I suppose electric and other renewable is the future.

    I wonder what Fiat will do? Diesel is definitely a dirty fuel and most of the FIAT top sellers are diesel. I hope they start working on alternative fuels as well.
  2. prabhjot

    prabhjot Esperto

    Messages:
    2,444
    delhi ncr
    The overall luxury market in the usa that, considered price-wise, extends from Pickup trucks like the Ford F-150 versions to the Ram 1500 Laramie etc all the way to Range Rover models and giant Suv-s like the Escalade or Mercedes GLS or the sportscar market like for Maserati, Porsche, and Ferrari etc is still far far larger than Tesla's electric sedan sales.

    Moreover Tesla is a totally loss-making company, that is just burning cash (in the typical IT startup company way): a sort of wild speculative bet by investors.

    BUT: the numbers they've achieved in the usa does reveal the ineviatbility of other firms having to go heavily-hybrid or pure electric soon enough, IF they are to comply with the new emissions and CAFE regulations being so strictly enforced in not just the usa but now also in europe and especially in china.

    Marchionne has openly berated Tesla for losing money on every EV it sells, and has an openly declared policy of not spending a penny on any concept vehicles or any advance marketing propaganda for future EVs (like VW group or Mercedes or Nissan) since he says this technology (which is widely available to any and every autofirm, not just Tesla) is simply uneconomical in the marketplace, i.e., loses money.

    He will then time the hybrids and the ev-s only with the compliance cut-off dates imposed by the EU, by the Chinese government and in the USA, i.e., around 2019-2022, depending on the brand.

    The first such model, meant to stand on its own and expected to be competitive in the marketplace rather than as a brand-building and/or mere token 'compliance car' (e.g., the Fiat 500e) is launching very soon: the Chrysler Pacifica Hybrid, 80 miles per e-gallon.

    The Chrysler pacifica and this Chrysler-debut-ed hybrid tech (a v6 Pentastar petrol running on the Miller Cycle+2 e-motors+e-cvt) will be the basis for the new local manufacturing JV for China being currently negotiated with BAIC, Jeep's old, previous partner 20 years ago. BAIC is hugely into ev investments in China and abroad too, and China is enforcing and subsidising a move to hybrids and ev tech very much more strongly than either europe or the usa.

    The same hybrid tech will be deployed again on expensive Maserati-s and Alfa Romeo-s, come 2018/2019, probably on the Levante suv and the all-new Alfieri Coupe/GT-car. As stated by Marchionne, and harald Wester (fca chief technology officer.)

    And then, there is the under negotiation JV-type deal with Samsung for Magneti Marelli, also centrally concerned with sharing in the ev- and batteries-tech domain, where Samsung is pushing hard into automotive. (But that's on a go-slow due to Samsung's Note7 battery blues!)


    The Alfa Romeo Giulia is, for the usa, getting in 2017 a mild hybrid 350 hp hybrid with 48v e-supercharger etc tech, paired to the new 2litre turbopetrol multiair.

    JEEP, starting with a version of the new 2017/2018 Wrangler will recieve an electric-rear-axle (small electric motors integrated onto each rear wheel) for 4x4 exact torque vectoring on demand.

    etc.

    Meanwhile, FCA, being the leader in cng vehicles esp in UV-s and commercial-vehicles/vans, esp in italy and germany, will continue to be the firm whose overall fleet and manufacturing 'green' footprint is by-far the cleanest on a corporate-average-basis, for Europe. #1 in the Dow Jones Corporate Sustainability Indiex among autofirms.

    Besides, FCA is not at all a diesel engine centric firm anymore: hardly any diesels in the usa+canada, nor many in Latam/brazil. Accordingly FCA has an all-new generation of high-efficiency, good-emissions petrols: the global small engine (1 litre and 1.3 litre 2 and 4-valve, na and turbo, all-aluminium etc) FIREFLY family just launched in Brazil, and the new Global Medium engine 2litre turbo petrols with DI and Multiair etc just launched on the Alfa Giulia. Plus for the usa big v6 engines: they'll be introducing DI and turbocharging on the biggest engines (used in some jeeps, dodges and rams) in 2017/2018.

    BUT: net-net ev and hybrid tech, as demonstrated by tesla's usa market success (california, mainly) is certainly going to crimp ALL car companies' net-margins, since all-new HUGE investments will be entailed, not so much to compete with Tesla which is no problem, but for compliance and regulatory reasons, esp so given the current and foreseeably low fuel prices.

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