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TATA and FIAT parting ways !!!

Discussion in 'Fiat Global News' started by pammuluvcars, Feb 16, 2011.

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  1. pammuluvcars

    pammuluvcars Regolare

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    TATA and FIAT are parting ways. TATA is going to stop selling FIAT vehicles due to the recent drop in FIAT vehicles sales. FIAT however is opening up new showrooms, is what reported.

    This news is not so good. But if FIAT comes up with their own showrooms and pick up sales, well and good. They should have only FIAT service centres and show rooms.
  2. ansal11

    ansal11 Esperto

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    What is the source of this news Pammu ??
  3. pammuluvcars

    pammuluvcars Regolare

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  4. Viny

    Viny Esperto

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    :)
    Dont tell me its TimesofIndia.com..
    And tell you what, given the investment made by TATA and FIAT in building up the network and channelizing things, i dont think this would haven in next 3-5 years or so..
  5. pammuluvcars

    pammuluvcars Regolare

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    I read it in today's news paper page (online regional). There is another forum in teamfiat which discuss the same thing.
  6. This is another news in Business Standard. This doesnot talk about parting ways but opening of FIAT branded stores and TATA continuing with Sales & Service.

    Tata Motors today said it was redrawing distribution plans of its joint venture with Fiat as sales number of the Italian car maker had not been up to expectations.

    As part of the plan, Fiat will now have its own independent brand showroom to showcase its products, although it will continue to sell cars through Tata Motors showroom.

    “We are looking at ways to improve the sales numbers. We are not where we want to be (of Fiat branded cars). We are redrawing the plans to boost the sales,” Tata Motors vice-president (Commercial-Passenger Car Business Unit) R Ramakrishnan told reporters here.
    The two companies had agreed to a joint distribution network and back-end support as part of a 50:50 joint venture agreement signed in 2007, besides co-manufacturing of products at the Ranjangaon facility near Pune.

    Subsequently, Fiat cars are being sold at Tata Fiat branded showrooms but it has not been able to shore up volumes. For this financial year, in the April-January period, Fiat clocked 17,840 units as against 20,280 units in the same period last financial year, down 12.03 per cent. In January this year, Fiat sold 2,174 units, as against 2,215 units in the same month last year.

    “To improve the image, we plan to open image brand centres (for Fiat). To begin with, two centres will be opened in Delhi and Pune,” he said. Ramakrishnan said the Fiat cars would continue to be sold at the existing Tata-Fiat showrooms.

    He said there were issues with Fiat cars relating to ground clearance, air-conditioning and power.


    Note : there exist threads on the same topic under FIAT India News.
  7. ansal11

    ansal11 Esperto

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    I think the Reporter took things too far and let his imagination fly. The news about Fiat Branded stores is right, but the rest are just rumours.
  8. Ichimaru

    Ichimaru Regolare

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  9. Ravi

    Ravi Staff Member Janitor

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    Grande Punto 1.3
    What bnzjon has written is absolutely correct, as of now.
    Only some boutique is going to be opened by Fiat, for branding of Fiat in India.

    Locking this thread, please continue discussion here - viewtopic.php?f=16&t=1207.
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