I too seriously feel that FIAT should start focusing only on Enthusiasts. Why - coz they have already failed to reach masses and i dont see a chance that in coming years they will be able to penetrate the market. They are selling in hundreds and these hundreds are hard core enthusiasts who vouch for FIAT. Please them, give them good engines, show them what a real performance is and soon these 100s will turn to 1000 enthusiasts. Right now FIAT is hanging no-where, neither they have a mass appeal nor they have anything to appeal enthusiasts.