Echoing thoughts from most of you, I am optimistic about FIAT's forthcoming branding efforts. However, we should not expect FIAT only to do what Maruti-Suzuki/Hyundai do now. I would have also loved to see FIAT ruling the roads in terms of "number". We cannot expect Jeep or any other premium brands owned by FIAT group to do any bit for this goal. With all these launches, FIAT hopefully will get their branding better. Fiat can introduce more vehicles similar in lines of Punto/Linea in future - THEN, FIAT may do the same job as Maruti/Hyundai etc are doing now.