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SCOOP!! - The JEEP's have cometh !!

Discussion in 'Fiat India News' started by amogh, Feb 10, 2013.

  1. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    Am sure the 3-door, in some sense the more 'authentic'/'original' version will become available soon enough, once the first 10 dealers are up and ready. And speaking of MOPAR accessorization kits: that Wrangler is by-far the world's most-accessorized 'car', so i'd say alongwith lower prices, and a petrol option too, its arrival is inevitable, indeed a whole bunch have already been imported (check at zauba.com)

    The big JEEP brand-launch marketing campaign has not yet quite begun: that awaits most or all of the dealers to be open and prepared.

    A couple of interesting links, as well:

    https://www.rushlane.com/jeep-junior-sub-renegade-mini-suv-spied-12190854.html

    Am sure the writer has NO 'inside' sources for any of this, but still judging from the chopped and protruding front bumper and grill+light assembly, i believe she's correct when she claims that these images of what seems like a Renegade is in fact a mule for the b-suv to be based on the brazilian 'new Punto' platform, i.e., a long wheelbase and lightened and strengthened and presumably widened evolution of the one 'Palio' one the indian Linea and Punto+Avventura are sitting-on.

    Other 'renegade' mules have been stretched, clearly being for the larger, longer c-suv/new Compass, and some have clearly just been actual renegades, presumably powertrain mules for the 2litre mjd2+9-speed/6-speed-manual.

    It would seem that since Kevin Flynn's arrival (and, i suspect, the decision to commit entirely to locally-made JEEPs instead of FIAT!) fca's upped the quality and quantity of its 'game': am very confident they'll meet all the timelines they're hinting-at: for the new JEEP Destination stores/'combined-fca'-dealers, for the local manufacture and launch of the c-suv, for the b-suv (presumably in 2018) and, it is also strongly rumoured: for ckd assembly of the Wrangler and/or Grand Cherokee too by late-2017 (including esp for re-exports.) The all-new (lighter, more refined and with better FE and powertrains) Wrangler family launches around that time or early-2018 globally, so.

    Also: http://www.motoroids.com/news/see-the-india-bound-jeep-compass-go-off-road-in-30-images/
  2. nirupan

    nirupan Novizio

    Messages:
    33
    Pune
    It seems Jeep will not make any difference. People hesitate to go with Fiat. Reason of this type of reputation is ASS only. Fiat always lack in this area. Though Fiat Cars are Best than their competitors in the market but not reflecting in Sales Figures gain due to poor ASS.
    Most of the dealers shut the shops or in process to close the business. Even it seems dealers are not interested in investing Jeep brand or multi branding showroom.
    On the Jeep website there is only one dealer in Ahmedabad and for other cities message displaying as coming soon from more than a Month.
    They do not have dealership in Financial Capital from last 2 years. How can any Automobile Company runs business in India without targeting Mumbai ?
    After getting lots of feedback from Customers, Auto Reviewers etc, Fiat has not improved their Service or they do not have intention to do it. Even on their Facebook page People only put comments on ASS and negative feedback which receives reply from Fiat like 'We are working' standard auto program Answer.
    Facebook comments indicating that their are no Dealers or Service Centers in some of the states.
    Also they have introduced Jeep at Very High Price range. People will definitely think before purchasing due to poor service from Fiat.
    Hope FCA will work on ASS and widening dealership network. Otherwise they will have to pack the bag from India.




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    vista7155 and Raj_pol like this.
  3. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    @nirupan

    The old perceptions about dealers and after sales have been self-fulfillingly repeating themselves through viral word-of-mouth, so that even when the new Fiat dealerships came (most of which were pretty consistently above average, as far as i can make out, not that most of the Tata ones were that bad either!) there was NO financial viability attained for the dealers, esp given the absence of so-called all-new models to cope with the new-model onslaught from the big daadaa-s of the auto market in india: maruti s and hyundai.

    The loss of and lack of dealers is an epidemic problem for several other firms too, not least being boastful VW, Skoda, Nissan and Chevy (as well as until recently Tata Motors too.) In many places even Ford and BMW.

    This is why i suspect they'll be ditching FIAT in India, and indeed even ditching India-as-exclusive-retail-target-for-Indian-made-cars, in favour of the localized c- and b-suv JEEPs (2017 and 2018) and especially in favour of exports.

    Accordingly, there will be a more or less all-new JEEP/FCA (rather than Fiat) dealerbody, and a quite compact one at that (only the bigger cities.)

    Supplemented by non-dealer official-FASS small-ish, independent workshops, whose coverage even now is actually quite good (compared to the dealer coverage): check out the map of the dealers versus the no. of service centres on Fiat India.com.

    Finally, "packing bags from India" is a non-risk for a firm like FCA, which has years of only (small) profitability here, and little (financially speaking, relative to the global balance sheet) cost for FCA, or indeed for many of the other struggling-in-india but globally gigantic firms (VW+Skoda, Nissan, Chevy, Ford.) I doubt India is anywhere near as attractive or compelling as we are sometimes led-to or fool-ourselves into believing. For firms in many, especially manufacturing, sectors (cars are not smartphones!)

    Since it is a high cost+high-risk but low-reward market in most manufacturing sectors, often oligopolistic and crony-capitalistic, with too many impediments like political favouratisms/interference, chaotic laws, administration and infrastructure, epic corruptions of different types....

    In fact, Ford for example (going by the recent global concall with investors by their global ceo) sounds rather regretful about the 1.xx billion$ (plus epic state govt subsidies) new investment in Gujrat since the Figo+Aspire have bombed pretty much, GM already wants to shut down at least one of its 2 plants (in Halol, Gujrat) but is not being allowed-to, etc etc. My own guess is that FCA will "pack their bags" from india only long after 1 or 3 other firms do, if ever!

    They've hung in there for decades, are exceptionally profitable in india (#4 after maruti, hyundai and mahindra, actually, last i knew, everyone else has lost and most still-lose money) and are only now imo putting their best foot forward (i.e., the Jeep brand, not Fiat, and so more viable sustainable dealers and service centres, and an export-centric approach), so.

    cheers
  4. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    The new JEEP showroom and ASS centre by RDC (Fiat), Chennai/Madras. The gent who posted this on Tbhp says that he's been told that they've sold 5 of these cbu, 71 lakhs to 1.xx crores Grand Cherokee and/or Wrangler Unlimited-s, already. He says he's impressed by the facility. Tough to see Fiat fit-in, really, unless it is the premium Eurochic models like 500, the 500X or the 124 Spider, which is to say Fiat cannot fit-in at all. Not at showroom/sales but could-be at the service centre 'backend' (as it were.) Easy, however, to see cbu or ckd Alfa Romeo or Chrysler p-h-ev sedans, minivans and cuv-s at a later date (say in 2019+)

    1567515d1476784240t-driven-jeep-grand-cherokee-1476784258725.jpg 1567506d1476783938t-driven-jeep-grand-cherokee-1476783959505.jpg 1567507d1476783955t-driven-jeep-grand-cherokee-1476783982475.jpg 1567508d1476783966t-driven-jeep-grand-cherokee-1476783993746.jpg 1567509d1476783977t-driven-jeep-grand-cherokee-1476784004575.jpg 1567510d1476783998t-driven-jeep-grand-cherokee-1476784017147.jpg 1567511d1476784008t-driven-jeep-grand-cherokee-1476784036016.jpg 1567512d1476784025t-driven-jeep-grand-cherokee-1476784048665.jpg

    Original Source - http://www.team-bhp.com/forum/test-...riven-jeep-grand-cherokee-13.html#post4076994
    Last edited by a moderator: Oct 18, 2016
  5. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    http://www.thecarexpert.co.uk/insight-75-years-jeep-looks-forward/

    The large growth of JEEP sales in the UK is discussed here, from all-new/upgraded, upscale dealerships that are shared in most cases with other FCA brands, especially Alfa Romeo.

    I think this europe+china+latam model they're following (use Jeep as a high-margin-for-dealers ANCHOR brand, to which can and will be added say Alfa and/or say Fiat and/or say Chrysler hybrids....) WILL be followed here too, with the difference that JEEP will go deeper into mass-market pricing territory in India with the c-suv but esp the localized Renegade-like b-suv (from say 12 to 16 lakhs of rs.) Whether they will use the JEEP new-dealership base to supplement-with mass-market-pricing FIATs or, instead, as in the uk+europe+china+latam, with Alfa Romeo and/or Chrysler (at luxury german car prices), remains to be seen. PS: Am betting, and advocating: the latter.

    btw, a very funky marketing concept being used by JEEP in britain. A pop-up dealership-showroom in some remote, 4x4 muddy, off-the-beaten-urban-track-type location!
  6. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    65
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
    @prabhjot
    Success of common FCA showroom is vital for FIAT as a brand to survive in India.
    Lets hope that happens and happens soon.
    Just imagine a showroom, where you can have 4.5 lac Punto pure(May be
    Mobi and Brazilian Palio too) along with 1+crore Jeep/alfa/Maserati.
    prabhjot likes this.
  7. nirupan

    nirupan Novizio

    Messages:
    33
    Pune
    More than a month after launching Jeep, there is no gain in showroom other than Ahmedabad. Also havent heard about sale from Jeep.
    Fiat is not aggressive to capture market like other brands.
    Hope they will take care of not to waste premium products from Jeep in india as they did with Fiat.

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  8. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    They've delivered Jeeps to early, 'privelege' customers, including to special invitees to the special launch parties they arranged in several cities ('by invitation'.)

    It has been claimed by someone who knows fca insiders in India, on Tbhp, that they've soldout the first batch of imported GrandCherokees and Wranglers: some 30 in all, apparently. At 70lakhs to 1.xx crores. Even before the dealerships have all opened. If true: that's just terrific going, right off-the-bat.

    They ARE entirely on course to do what they said: 10 dealerships by december, all-new locations/buildings.

    To be followed by many many more over the first half of next year, on cue for the new c-suv/Compass locally-made launch in presumably aug or oct 2017?

    I posted the above from Chennai, likewise have heard of the Delhi mathura road one (next to the famous Mercedes t&t showroom, and a number of other auto showrooms) being near-ready to go. Likewise in Kerala, etc.

    THEN they will launch the brand advertizing, in a likely big way, as they do in every market around the world, where they're known to be exceptionally good at markting and advertizing, including 'experential' marketing esp for JEEP. They are following a very global script, because the Jeep brand is global, and because it is a higher-margin one. The new crew (Kevin Flynn etc) were brought in for this, and because it is a global brand and dealership etc launch script. NOT for Fiat, it has been obvious for a while now already.

    imo The budget-constrained, local desi management days of FIAT/FCA India are indeed over: both those factors lead to an inability to keep up with the market's very challenging changes in India over the last 5 years.

    imo The budget may be as constrained as ever for FIAT, only more-so, given its weakness in India, but not at all for JEEP. And AFAI can make out: the sheer quality of the new crew (kevin Flynn et al) is of a whole different order to the rather sub-par lot of years past in FCA India, and their budgets are greater too (additional 250+million$ investment etc.)
  9. prabhjot

    prabhjot Esperto

    Messages:
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    delhi ncr
  10. prabhjot

    prabhjot Esperto

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