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SCOOP!! - The JEEP's have cometh !!

Discussion in 'Fiat India News' started by amogh, Feb 10, 2013.

  1. prabhjot

    prabhjot Esperto

    delhi ncr
    @Krunal Bhatt

    For the next several years the new assembly line and processes for the small us-wide 4x4 new Compass will be plenty busy, due to export volumes, and because the 2 Tata safari-replacement suv-s (5- and 7-seat) will also be made on it. For the more-distant future, i.e., 2019/2020 yes such other platform sharing models as the next Fiat Freemont/Journey are entirely and easily do-able, but i'd suspect that such a move would again depend entirely on export-possibilities, which points more to Chrysler-branded models (esp hybrids, and at premium prices) than to say the next Fiat Freemont. The next Dodge Journey will not be a Dodge, but a Chrysler. The Fiat Tipo is rather likely to re-incarnate as a Chrysler 100 or maybe next-200 (including hybrid) in 2018 or so, as well: for not just the usa but also China, likely made-in-China. India could fit right-in, as a rhd export-specialist market. They have several other strings to their bow, beyond Fiat or even Jeep, the 'Chrysler' and/or 'Alfa Romeo' brand being 2, in China, India, Asia-Pacific. 2019 and beyond.






    Jeep Compass Sport

  2. rusticnomad

    rusticnomad Amatore

    Linea T-Jet
  3. revvingengines

    revvingengines Novizio

    Grande Punto 1.3 90 HP

    can't get enough of of those pics of the New Compass, it's a delight to look at!

    the folks at Jalponik seem to say nice things about it:
  4. SwifttoPunto

    SwifttoPunto Novizio

    Punto Evo 1.3 90 HP
    May be, I don't argue on that. Also I am not comparing it with Maruti or Hyundai.
    If they are pricing it (Compass) in Brazil or somewhere else in a particular price range and not positioning themselves luxury brand, why they want to do that in India? Can Jeep brand really command premium as luxury brand in India?
    1. At 25 lacs price range how many SUVs are getting sold in India? Handful. Then they can not plan it to be a mass market product.
    2. Assuming people have competing products in the form of BMW X1, Audi Q3/Q2, Tucson, CRV, etc., which product people will buy?
    3. Most of the people in India associate Jeep to Mahindra vehicles (I am talking about mass market perspective and not informed customers). If they launch it at 25 lacs even for people looking for true SUV capabilities, there are options at a price lesser than this.
    4. India market can not be compared with any developed market, maximum they can compare it with Brazil. Size of market above 20-25 lacs is small and already there are good products/upcoming products in that range.

    I can only say good luck to them if they are looking at that price range.
    Ichimaru, Raj_pol and prabhjot like this.
  5. prabhjot

    prabhjot Esperto

    delhi ncr

    There will be versions costing 25 lakhs, that's for sure: fully-loaded Summit 4x4, if not the TrailHawk, high-end bling 18" wheels+off-road settings etc.

    BUT: pretty sure their will be several avatars priced well below say the Endeavour and Fortuner, albeit probably higher-than-the 'Perfectly Fake' (pun intended: a reference to hyundai's ad campaign slogan for the Creta, a third-world pirate-edition model if ever there was one) SUV: the Tucson.

    There are many ways to do that imo (assuming that the localized powertrain and some-other-localization yields enough cost savings, as does export-volumes-based economies of scale plus the economies from the sharing of the powertrain and the renewed Ranjangaon plant with tata motors): equip the various variants soundly-for-India, AND if necessary deploy the (imported) 1.4 t-jet multiair 160/170 hp or just the Abarth 145 hp, and/or the (imported, since it is the 2 litre engine that's being localized)1.6 mjd2 in manual form, offer a smaller-than-8" touchscreen, etc.

    Against that, one has to consider the high-marketing costs for the Jeep brand-in-general and the new Compass-in-particular, too.

    BUT: this being a global 'tweener' suv (way more suv than the cr-v, tucson, ford escape, nissan Qashqai/Rogue, Toyota rav4 and yet in the 'same' segment: monocoque, light, car-like to drive, 'refined', etc) rather than a 'third-world market-special' pickup-truck based 'large/beefy/rugged/heavy/fuel guzzling/dirty' suv-s like the Fortuner or Ranger/endeavour/everest or Pajero Sport

    means that it runs the risk of being-misunderstood in a market like India that is, being quintessentially 'third world aspirational macho' smitten by the latter type of 'suv', including its very-crude and rude cheap versions (i.e., mahindra-s.)

    All over the world the new Compass (like the new Cherokee or the renegade) will achieve sales numbers consisting of some likely-Audi/bmw/merc/lr/volvo smaller-cuv buyers AND macho-suv-lovers AND middle-class mainstream-brand crossover buyers too, depending on the variant and accessorization. THAT is the power and ability of the JEEP brand: very suv, kind-of 'luxury' and kind-of 'friendly/democratic/plebian' AT THE SAME TIME.

    THAT power will most-likely not work as much in India, since for us on average sheer size counts inordinately and engineering (e.g., weight, handling, ride quality, powertrain excellence) very-little, plus the usual phobias about new dealers and new-aftersales+unknown resale 'value' etc etc, even if they manage say a 18.xx lakh rupee entry-level variant, the very-very-lowest they can go, i suspect??

    BUT that's ok, since: (a) the model's as much or rather: more for exports (b) revenues via tata's suv-s (c) the b-suv, Renegade-like, that'll follow in the 10/12 to15 lakhs price range.
    SwifttoPunto likes this.
  6. SwifttoPunto

    SwifttoPunto Novizio

    Punto Evo 1.3 90 HP
    I am only saying starting price should be in the range of 17/18 lacs. In Brazil starting is 99K and higher range is 149K. This is very wide price range with only one engine. In India also they should have such a wide range.

    If they are targeting 90% localisation (as per reports) and considering the pricing in Brazil I feel it is easily achievable. Even if they achieve 50-60% localisation it should be achievable.
    revvingengines and prabhjot like this.
  7. prabhjot

    prabhjot Esperto

    delhi ncr

    The Renegade itself will NOT be launched in India foreseeably. The Renegades being filmed repeatedly undergoing tests are various mules for the powertrain and other(?) localized c-suv/Compass modules/assemblies etc.

    We will get a b-suv, rumoured-only to be a Renegade-lookalike, probably around 4m in length, smaller than the Renegade, a very-close sibling of the next-gen Punto, based on a heavy-evolution of the current Indian Palio-based platform.

    They have already invested in rhd tooling etc for the Renegade, elsewhere, for exports to rhd markets. Not so the new Compass. Hence India for the latter, but not the former. Plus: too small for its price given Indian value-calculus/priorities.

    Instead, India will most-likely be the ONLY manufacturing plant/location for this smaller-than-renegade, new-Punto-like JEEP, forseeably. The rumoured smaller JEEP 'mg' or 'Jeepinho' for brazil and latam has, for now, been disapproved: they get a new-Punto-based FIAT suv, instead (2018.) The India-based exports of this Renegade-like (?) but not-Renegade model will, most likely, be Asia-only (foreseeably.) Whether India will also get, for local manufacture, the Fiat version remains a question, and to me: rather doubtful.

    The brazil-built JEEP a/b-suv, below-renegade, with cheaper chassis+suspension engineering for (parts-of) europe and latam has NOT been approved yet, apparently. THAT model has already been developed, being related to the new Punto, but they will wait a few years before launching it, it seems. Meanwhile in Asia+India we get it or a similar model by 2018, it seems?
    --- Double Post Merged, Sep 29, 2016, Original Post Date: Sep 29, 2016 ---

    This is interesting, since (a) it shows that fca's pr machinery is in full-gear, on a GLOBAL basis, hyping the new Compass in other, non-Brazilian, major markets months before its arrival there (Jeep mexico, usa and europe websites have links to the brazilian Jeep site, etc)

    (b) this is an aussie site, which will see the India-made and exported new Compass only in late 2017, and the writer knows-it, too! Presumably, australia, an old but not-anymore american-car-brand-philic country is THE major target for exports out-of India, including presumably the sub-renegade b-suv that'll be made in India in 2018, after the new Compass.

    JEEP in Australia has been in the wars, on 2 counts, recently: (a) a severe competitive disadvantage because of the uncompetitiveness of the us$ and the euro versus the heavily depreciated yen/won--->aussie$ (b) the severe disprepute of the inherited from Chrysler Corp, pre-fca, dealers and reliability reports on older, pre-fca JEEPs, as well as corruption etc scandals regarding the old Chrysler-then-fca top-management there.

    The India-exported JEEPs are going to be central to FCA's fightback: (a) currency-competitiveness against Toyota, Mazda and Hyundai-Kia etc (b) new managers/leaders just-appointed there (c) all-new post-merger, purely-FIAT-ownership era all-new models, like this new Compass.

    It is VERY likely that india will see the ckd+re-export of other, bigger, much-more expensive models too: the redone for 2018 Cherokee and/or the all-new Wrangler family (2018.)

    Making JEEP/Fca-india one of the highest quality/value-added manufacturing exporters, a domain India is extremely weak-in (not counting low-tech leather goods and jewelry.) Possibly, to-be joined by Tata Motors who're said to be considering making/localizing the next-gen and as-legendary-as-JEEP Land Rover Defender here (largely for export.)
    Last edited: Sep 29, 2016
  8. prabhjot

    prabhjot Esperto

    delhi ncr
    This report from PTI: states and quotes Kevin Flynn as saying that apart from the Compass (c-suv) getting locally manufactured in 2017: ckd assembly of BOTH the Wrangler and the Grand Cherokee will also start at Ranjangaon in 2017.

    Whether that is true or whether it will be one of them only or both but only by 2018 remains to be seen.

    But clearly, ckd including for rhd re-export (given currency depreciation of the aussie$, the yen and the British Pound, not tomention the inevitable large further-depreciation of the indian rupee etc) is inevitable, and indeed was stated in the original and then delayed Asia-Pac/India 5-year plan in 2013/14 but only for the Grand Cherokee. imo ckd of even the smaller, edgier Cherokee is very likely.

    i.e., the ENTIRE Jeep global lineup will be either made-localized or assembled here (esp for rhd exports) barring the Renegade it seems since that model will instead have a similar but much more inexpensive and smaller edition as an emerging-markets special small model.

    JEEP has an old technical/research centre in India as well, from the Chrysler Corp, pre-FIAT-ownership days and so some notable local-costing may be possible for even the ckd-assembly, biggest and most-expensive models, especially since all 3 (Wrangler family, Cherokee and Grand Cherokee) will be getting all-new generations by 2018/19, with an even-bigger 7-seat luxe model, the Grand Wagoneer joining in too by 2019.

    i.e., they will have large cost/price competitiveness and/or margins vis-a-vis the German trio, and JLR, Volvo, Lexus as well, not only for India but in all the rhd markets whcih all have currencies that are and will depreciate a lot relative to the us$. And between Indfan sales and the export numbers: good capacity utilization at Ranjangaon, much greater profits, as well as hopefully more sustainable, longterm viability/profitability for the new FCA/Jeep dealers.

    My guess would be that a similar rhd-export role for India (ckd assembly of course, not localization) for either Alfa Romeo or more likely Chrysler models esp hybrids will be pursued by say 2019/2020.

    i.e., for FCA India will be like China (jeep and/or Alfa and/or Chrysler, higher-price, premiumization-centric) rather than like Turkey or like Brazil (Fiat and Fiat uv, mass-market-centric, supplemented by Jeep and imports+exports.)

    Anyway, here's the PTI report:

    Mumbai: Fiat Chrysler Automobiles, which is trying to reboot its India story, has said its maiden locally produced model 'Jeep Compass' will be rolled out in the first half of the next year from its plant at Ranjangaon, Pune.

    Till last week, FCA India, which last month introduced its maiden two models of Jeep (Wrangler & Grand Cherokee), was calling this new SUV with a code name of 'C-SUV'.

    With Compass, which according to sources is likely to be priced below Rs 25 lakh, FCA is planning to take on the price-sensitive mid-market SUV segment.

    It will be pitted against the BMW X1, Hyundai Tucson, Honda CR-V, Toyota Fortuner, Ford Endeavour, Chevrolet Trailblazer and Audi Q3.

    "We have named our first to-be-India-made SUV as Jeep Compass which will be locally manufactured from mid-2017. The Compass will be our first localised Jeep product in India and will roll out of our Ranjangaon facility near Pune," Fiat Chrysler Automobiles India president and managing director Kevin Flynn told PTI.

    Flynn refused to comment on the price of Compass but had said that it would be priced competitive.

    The USD 280-million Ranjangaon plant has an annual capacity of 1,60,000 units, which at present is being used by Fiat, he added.

    The company unveiled Compass in Brazil last week and will be showcased at the forthcoming Los Angeles Auto show as well for the North American market.

    On August 30, FCA had launched two models of its legendary Jeep models -- Jeep Wrangler and Jeep Grand Cherokee -- in the country.

    Due to the heavy customs duty, which varies from 130 to 180 percent, the legendary Jeep Wrangler is priced at Rs 71.59 lakh, while the 6.4 litre Jeep Grand Cherokee in petrol version is priced at Rs 93.64 lakh and going up to Rs 1.12 crore, while its 3-litre, 8-speed diesel engine version comes at Rs 93.64 lakh.

    Flynn termed the customer response to the Grand Cherokee and Wrangler as tremendous.

    "Both models have given us a great head start here, as we anticipated," he said, adding in the run-up to the Compass launch, the company will "open 10 dealerships in nine cities by the end of 2016 and will have more dealerships in next year as our business moves into the new phase of growth".

    These dealerships will be under the brand name of Jeep Destination Store, he said, adding first stores came up in Ahmedabad and Delhi last month, the company said, adding the next will come in Chennai and Mumbai early October.

    Hyderabad, Chandigarh, Kochi and Bangalore will have outlets before the end of December.

    On the projected market share the company is looking at, he said "by adding Compass to our portfolio, we hope to have significant presence in the market going forward," but did not quantify it.

    The history of the iconic Jeep from Chrysler goes back 75 years. The American Chrystle incidentally is also the inventor the SUVs in the world.

    Earlier Flynn had told PTI that the company would be assembling Wrangler and Grand Cherokee at the Pune plant from the second quarter of 2017.

    "From the second quarter of next year, we will have Jeep Wrangler and Jeep Grand Cherokee being manufactured from our Ranjangoan plant," Flynn said, adding the company would also add another premium SUV next year.

    It can be noted that the Jeep came to the country soon after the World War II, when the American army shipped a lot of them from Burma to India.

    The Jeep's global vehicle line-up consists of the Cherokee, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited.

    FCA, which is the seventh-largest automaker in the world, designs, engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well as luxury cars under the Maserati brand.

    FCA also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau and in after-sales services and products under the Mopar label across 40 countries and has commercial relationships with customers in around 150 markets.

  9. kk27

    kk27 Amatore

    Kandivali - Mumbai
    Kandivali - Mumbai
    Fiat Enthusiast
    What boggles me is FCA has such a wide net from Main-stream Cars to components to aftermarket stuff why the fuck can't they get themselves up & running everything in sync?

    Eg. get Mopar / Abarth Kits for all it's cars Fiat & others who use Fiat Engines :p. That alone would make them a fortune in India.
  10. Krunal Bhatt

    Krunal Bhatt Amatore

    Punto Evo 1.3
    In JEEP thread of Team Bhp, someone mentioned that ALL the Cherokees have been sold off, including SRT. Which is roughly around 30.
    (Not including Wranglers. ) Can anyone confirm?
    IF that's true then, selling 30 odd 1 CR plus vehicle from Single dealer(Ahmedabad) yet, is Some Superb Achievement. AND more then that, its a tight slap on the faces of those who ridiculed the JEEP on that same thread of Tbhp.
    --- Double Post Merged, Oct 7, 2016 ---
    Also, there are pics circulating on Internet about 3 door version of Wrangler. Is that going to be launched here or thats just for bench marking?
    prabhjot likes this.

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