@Ichimaru Do remember that this suv is being made-in-india ONLY because it has assured good-rhd export numbers and that it is partnering Tata Motors for the mjd2 2litre+9-speed etc. It is NOT a made-for-India model, nor can they localize it as much as your suggested price of 13/15 lakhs etc would require. In fact if it is to adhere to Jeep standards of suv engineering, given that it is a global-spec, export-first model: it is doubtful they could achieve that price point even with very-high localization. The model you're thinking of will follow this one in 2018: a 'new Punto' based Renegade-like model, hopefully above-4m, say 4.25 m. A Duster, only much better, in other words. THAT will be the India-centric model, although it too will be exported. And so will presumably retail at 12 lakhs-16 lakhs? The Brazilian model covers a very wide price range: perhaps a decently-gizmo-laden t-jet manual could duck in at around say 17/18 lakhs? With the TrailHawk and the Summit 'luxury'-feature-loaded models getting upto say 23-25 lakhs? I hope they truly 'get' the fact that JEEP cannot in India be positioned and priced as it is say in China, Europe or Brazil: as premium/luxury-type vehicle. NOT when we have an old homegrown maker of 'pirate' copies of 'Jeep' suv-s: Mahindra! And not when its prime (ought to be non-)competitor, the Hyundai Tucson will enjoy the privilege of near-tariff-free component esp engine+transmission imports from Korea. And NOT given the haraami automotive magazines, 'blogger'-reviewers and PR hachet-jobbers/hacks who'll be working (on contract, of course) to kill off the new brand by 'a thousand cuts': insinuations, falsehoods and fear-mongerings about after-sales, dealers, reliability and the like. Personally i doubt it can be a full-fledged hit, even if it is superbly priced, given our peculiar car/suv culture. But that is what the smaller b-suv that follows is for: to ensure that THIS TIME dealers have enough sales and margins to be sustainable and profitable. btw, expecting a 100 dealers is out-of-the-question, imo: they're going to maintain a very compact/lean dealer-body, but a much-better one, possibly supplemented in many places by non-dealer service centres like DRS Motors in Gurgaon or RS Motors in Bombay? Because i suspect they will (a) withdraw FIAT come say 2018/19 (b) introduce Alfa Romeo and/or Chrysler (esp hybrids) around that time into the same 'combined FCA' dealerships. Depending on currency values etc etc FCA India may, along with being a hub for rhd Jeep exports, also see rhd Alfa-s or Chrysler-s (hybrids) ckd-assembled here, largely for re-export to Japan, Australia, Malaysia, maybe post-Brexit UK, etc? Exactly on the JLR-in-India model, only with more exportin-out-of-India.