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SCOOP!! - The JEEP's have cometh !!

Discussion in 'Fiat India News' started by amogh, Feb 10, 2013.

  1. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr
    @Ichimaru

    Do remember that this suv is being made-in-india ONLY because it has assured good-rhd export numbers and that it is partnering Tata Motors for the mjd2 2litre+9-speed etc.

    It is NOT a made-for-India model, nor can they localize it as much as your suggested price of 13/15 lakhs etc would require. In fact if it is to adhere to Jeep standards of suv engineering, given that it is a global-spec, export-first model: it is doubtful they could achieve that price point even with very-high localization.

    The model you're thinking of will follow this one in 2018: a 'new Punto' based Renegade-like model, hopefully above-4m, say 4.25 m. A Duster, only much better, in other words. THAT will be the India-centric model, although it too will be exported. And so will presumably retail at 12 lakhs-16 lakhs?

    The Brazilian model covers a very wide price range: perhaps a decently-gizmo-laden t-jet manual could duck in at around say 17/18 lakhs? With the TrailHawk and the Summit 'luxury'-feature-loaded models getting upto say 23-25 lakhs?

    I hope they truly 'get' the fact that JEEP cannot in India be positioned and priced as it is say in China, Europe or Brazil: as premium/luxury-type vehicle. NOT when we have an old homegrown maker of 'pirate' copies of 'Jeep' suv-s: Mahindra! And not when its prime (ought to be non-)competitor, the Hyundai Tucson will enjoy the privilege of near-tariff-free component esp engine+transmission imports from Korea.

    And NOT given the haraami automotive magazines, 'blogger'-reviewers and PR hachet-jobbers/hacks who'll be working (on contract, of course) to kill off the new brand by 'a thousand cuts': insinuations, falsehoods and fear-mongerings about after-sales, dealers, reliability and the like.

    Personally i doubt it can be a full-fledged hit, even if it is superbly priced, given our peculiar car/suv culture. But that is what the smaller b-suv that follows is for: to ensure that THIS TIME dealers have enough sales and margins to be sustainable and profitable.

    btw, expecting a 100 dealers is out-of-the-question, imo: they're going to maintain a very compact/lean dealer-body, but a much-better one, possibly supplemented in many places by non-dealer service centres like DRS Motors in Gurgaon or RS Motors in Bombay? Because i suspect they will (a) withdraw FIAT come say 2018/19 (b) introduce Alfa Romeo and/or Chrysler (esp hybrids) around that time into the same 'combined FCA' dealerships. Depending on currency values etc etc FCA India may, along with being a hub for rhd Jeep exports, also see rhd Alfa-s or Chrysler-s (hybrids) ckd-assembled here, largely for re-export to Japan, Australia, Malaysia, maybe post-Brexit UK, etc? Exactly on the JLR-in-India model, only with more exportin-out-of-India.
    Ichimaru likes this.
  2. SwifttoPunto

    SwifttoPunto Novizio

    Messages:
    47
    Bangalore
    Punto Evo 1.3 90 HP
    17/18 lacs should be starting price. If it goes above 20 lacs even people who favour European/American vehicle would look towards upcoming new Skoda Yeti, Audi Q2, etc which are perceived to be more luxury brands. For others anyway there are many options above 20 lacs. For those look for value for money Creta, XUV 500 etc become very attractive.
    rusticnomad and Ichimaru like this.
  3. Raj_pol

    Raj_pol Regolare

    Messages:
    496
    Bangalore
    Punto Evo 1.3
    The Indian car market looks for a unique set of characteristics among which real SUV capabilities do not count. What they can probably do is have one with the fancy bling and maybe just 2 airbags - remove other non-(essential) details which the more mature markets would be looking for and then sell it for around 16 l or just about. Kind of the give a choice to maybe some of the XUV and Creta :p guys.

    The Ford Endeavour is starting at around 23 now (there has been a price decrease) and I do not see why the Compass cannot be priced competitively.
    prabhjot and Ichimaru like this.
  4. Ichimaru

    Ichimaru Regolare

    Messages:
    375
    Gurgaon, India
    I agree with most of the things @prabhjot & @Raj_pol

    They can launch the trail rated variant even at 25 Lacs!

    Point is, imagine a situation where this car coming at a price I mentioned and does numbers ~5K a month. It will fetch customers from both Ecosport & XUV segment. Jeep has already created some halo around the brand due to the pricing of GC & Wrangler.
    FCA multi brand dealers start seeing potential. People in India get to know FIAT is much more than the FIAT they have known.
    FIAT follows it up with Tipo against city, Tipo Hatch against i20 & Toro against Duster. Launch Spider 124 as a halo CBU (hopefully CKD). More sales, more dealers, better quality service.
    Follow that up with Jeep new India Spec small SUV. FIAT follows that up with Brazil spec Uno or Palio. Follow that up with the Mobi. Renault has already proven not all Indians want to buy Alto.
    More Dealers, More sales but all this by end 2018!

    Follow this up with Chrysler or Dodge Launch!
    Since globally they want Alfa to compete with Volvo, Merc, Audi & BMW, pick 25-30 Best dealers out of these and make them Alfa Dealers. Launch Alfa in India by 2019!
    amitshedha and prabhjot like this.
  5. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr
    @Ichimaru

    Seems cut and dry and easy the way you put it! Alas, the minor matter of high-risk/high-costs of going all-out as you imagine. Unless tata motors does a deal for the all-new Fiats you suggest: unlikely imo. Maybe, though, the pull-FIAT-out of the Indian mass market has not yet been decided, though: that much i'll concede to you. Perhaps they'll wait to see, and then take that call in say 2018, depending on how the 2 Jeeps and the associated 2 tata suv-s fare.

    About Alfa and/or Chrysler (phev) by 2019, i agree, that's what they're doing all over the world: pairing Alfa with Jeep in multibrand dealerships. And Alfa as well as Chrysler are very very likely to be locally assembled/built by end-2017/2018 in China, too, at a new JV plant their (currently under neotiation with BAIC.)

    Given their engine and amt+ via-tata etc revenues in India, imo they'll try yet-again with mass-market, heavily-localized FIATs, come 2018/19, ONLY if that is deemed essential for dealers' volumes and sustainable profitability? Since they themselves are most-unlikely to make any money selling all-new FIATs.

    A good bout of rupee devaluation, likely enough imo, though will alter the financial equation for fca completely, resulting then maybe in viability of trying-again with the Fiat brand in India (the fresh 258million$ investment will, as if by magic, be worth that much more in rupees, making rupee investments-for-rupee-only earnings much more competitive.) Given that the assembly lines for the Punto/Linea=Palio platform are already in place, and paid-for for Fiats and for the Tata Zest etc.
  6. SwifttoPunto

    SwifttoPunto Novizio

    Messages:
    47
    Bangalore
    Punto Evo 1.3 90 HP
    Skoda Yeti is an example. Ex showroom price is now 21/22 lacs and there are no takers.
    @Raj_pol as you said most of the Indian customers are not buying SUV for the real SUV capabilities. The main considerations for them are high ground clearance (considering Indian road conditions), perceived safety, additional headroom, good visibility, some times good interior space, good design, etc.,
    There is nothing wrong in this. Even people who want real SUV capabilities will think Mahindra vehicles give good value for money. So only way to address it is to give a choice that they can not reject easily.
    Initial pricing will be key. Later they can increase once momentum picks up. In Indian market there are hardly any product which achieved success after initial failure due to pricing.
    prabhjot likes this.
  7. kk27

    kk27 Amatore

    Messages:
    202
    Kandivali - Mumbai
    Kandivali - Mumbai
    Fiat Enthusiast
    Successful auto companies in India have realised a simple fact, India is a "Dressing up" country. People here want a hot looking girl/dashing guy but end of the day is able to cook/ faithful i.e. "gharguti" wife/husband who can dress for a party.

    So just tagging the regular hatch as "Sport" and dressing it up with some graphics or color accents but end of the day is comfortable to drive in the city and returns a high mileage and gives good resale so that they can buy a newer dressed up car after 5yrs is what sells here and it is exactly what the junta wants too. They don't give a 2 hoots if you've taken the effort to put stiffer suspension & anti roll-bars for you sport version hatch.

    So while all of the above hopefulness is good but it's basically philosophy difference between Fiat n in general european cars vs what our people really want.
    limraj and prabhjot like this.
  8. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    66
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
    I think, Fiat Freemont/Dodge Journey can be used as FIAT version of the Compass. The way they have 500x and Reneged. That would be interesting IMO, and price can be reduced to bring that to 15-17 lac.
    revvingengines likes this.
  9. SwifttoPunto

    SwifttoPunto Novizio

    Messages:
    47
    Bangalore
    Punto Evo 1.3 90 HP
    prabhjot likes this.
  10. Murphy_Fiat

    Murphy_Fiat Superiore

    Messages:
    648
    Trivandrum
    Trivandrum
    Linea T-Jet

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