@prabhjot @Murphy_Fiat One day sir we would need to talk on marketing but more on that another day. The very reason that one has to tread carefully is because Jeep is a clean slate. Now since very few folks are aware of Jeep to get numbers in a country like India the first thing is pricing. Take an e.g. In Australia the Ford Endeavor and the Grand Cherokee are priced similarly. Now the Ford has been released for 26 L and so the Jeep could have dragged maybe to 30. (At least for a comparable model - they can have higher priced models with more power, torque etc.) That could have been possible if they started manufacturing in India. Now by going the CBU route you are delivering a still born baby as no one will buy a Jeep for 80 L. So two things here: 1. If manufacturing in India is not at all possible then why waste time bringing in stuff that folks will not buy 2. On the other hand if they have plans to manufacture in India then what is the hurry - set up everything and start from 2017 but with well defined models at correct price points so that you can blow away the competition. Monocoque - what is that and when have we Indians cared about ride and handling. The Fortuner crowd cares about size and show off for not too much money. 2018 is too late - by then the world would have moved to some other format.