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NEW YORK AUTO SHOW: Fiat 500 Stealing From the BMW Mini Playbook ;)

Discussion in 'Fiat Global News' started by Herbie, Mar 29, 2013.

  1. Herbie

    Herbie Regolare

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    NEW YORK AUTO SHOW: Fiat Stealing From The Mini Playbook, But Is That Such A Bad Thing? ;)

    March 27, 2013 - 12:56 pm ET

    NEW YORK -- The next wave of Italians has arrived, as the wall at the Fiat stand here proclaims: The 500, 500c, 500e and 500L.
    You might argue there's only one Italian in U.S. Fiat stores -- the 500 -- and that until dealers get some more product, Fiat is extending the brand any which way it can.

    But there's another side to the proliferation of 500s, which you can see just a couple stands away at Mini. That brand's plenitude of variants at this show includes a limited-run surfer woody kind of mini-minivan and the born-to-zoom John Cooper Works Paceman.

    Mini has had an amazing run, defining a niche and expanding into every crevice of the Euro-stylish, performance subcompact market. It's also largely been unchallenged in its little (pun intended) world -- until now. It's quite clear that Fiat isn't merely playing for time with attention-getting variations on the 500. It's running the Mini playbook.

    Abarth, for instance, equals Cooper S. And the Fiat 500L is far roomier than the base 500, offering a similar option to the Mini Clubman and Countryman.

    Clearly, there's competition in Mini-land.

    AR-130329880.jpg

    It's quite clear that Fiat isn't merely playing for time with attention-getting variations on the 500.
    It's running the Mini playbook.



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  2. If FIAT can manufacturer 500 series locally and price it in the entry level car category they can give Suzuki and Hyundai run for money.
  3. Herbie

    Herbie Regolare

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    hmm..i guess it would be difficult (taking cue from the existing varied standards of fit and finish in different car pricing brackets in India) to provide the kind of fit and finish Fiat 5oo is rolled out internationally…to be slotted in the entry level category.

    besides international conversion of rates of Fiat 5oo without taking into consideration of import taxes for India itself works out to around in the range of 8 - 9 lakh, add another 1 lakh for octroi and registration etc.
    So we are looking at a price of around 10 lakh for a twin seater!!
    Hence there seems to be an apparent chance that they might encounter low volume takers for a 10 lakh small car!!
    Remember we a re a nation where majority agree with the popular sentiments of a "badi gaadi"(Big car)..

    *(given a choice of a big and a small car at “x” price point, people would definetly go in for a big car! Entry level doesn’t offer us a choice of a sedan but a 10 lakh price bracket surely offers a lot of choices : ) …hence the case) :)

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