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Mom Style: 'The Motherhood' feat. Fiat 500L Music Commercial is Pure Genius

Discussion in 'Fiat Global News' started by Herbie, Jan 9, 2013.

  1. Herbie

    Herbie Regolare

    Grande Punto 1.4

    Screen Shot 2013-01-09 at 10.42.36 PM.png

    Forget about South Korean rapper PSY and his hugely successful Gangnam Style music video; there's a new tune on the block that might just capture your attention.
    With so many ads coming our way, most of the times we just watch a few seconds and then fast forward to the end, but that never happened with Fiat UK's new, full length music clip / commercial for the soon to be launched 500L small MPV.

    The three-minute+ long music video is named "The Motherhood feat. Fiat 500L" and stars a cool mother and her three toddlers with the 500L peeping from the background.

    We're pretty sure most mothers will identify with several references made in the video.

    Some of our favorite lyrics include, "Still got my wardrobe…but my thong now itches" – yes, it’s that kind of a song, and " Got my bitches by my side and my hose in the back. Swap my sexy handbag for a snot stained sack."

    “We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

    “We hope that by dramatising the reality of becoming a new mum in this way, we will raise a knowing smile from mums everywhere, and we are sure that they will recognise how the Fiat 500L can bring a touch of on-trend glamour into their lives.”

    Check the music clip in the video after the break and tells us what you think about it, as well as if you believe that Fiat should promote it in the States (the 500L will go on sale in the U.S. next year), in the comments section that follows.

    SOURCE : Mom Style: 'The Motherhood' feat. Fiat 500L Music Commercial is Pure Genius - Carscoop
    3 people like this.
  2. lowflier

    lowflier Amatore

    South Florida
    Thats a dose of creative and innovative thinking ! Way to go FIAT !!!
  3. rishike007

    rishike007 Esperto

    Pune- Mumbai
    Grande Punto 1.2
    When 500 prices come down in India???? I am waiting for it but I don't think so this will happen :(

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