FORD's upcoming car/mini SUV Ecosport has a very interesting feature. Its the so called SYNC. Nothing new for FIAT owners though. It's another attempt by Microsoft (this time in collaboration with Ford) after making Blue&Me system in partnership with FIAT. Both are essentially the same. The primary function is to aid the driver in maintaining the focus on the road while there is an urgent communication to be made using the cell phone (This has been made illegal in India although cars are still approved by the RTO even if they have such systems. Need more clarity on it). There are certain extra features with Microsoft Sync over Blue&Me. On most newer Windows phones, SYNC will read your incoming text messages out. This includes translating emoticons or commonly used abbreviations. There are 15 stored SMS templates that can be sent out with a signature "This text was sent from my Ford". Don't know whether these templates can be edited or not. Network's signal strength and phone's battery level are displayed on the MID. If the driver/user wants to know why Sync didn't understand a particular name while giving the voice command, Sync can pronounce the contact's name, so that one knows how the Sync expects the name to be pronounced. There is a list of ringtones to choose from rather than simple tring tring in case of Blue&Me. SYNC can stream music from the phone if it supports A2DP music streaming. SYNC will automatically dial 108 if an accident leads to airbag deployment or fuel pump cut off. Lets see how good the SYNC from Ford turns out to be. But, I must say (and I have been saying this since 2010), Blue&Me is one buggy system because of the niggles (Admins please hide this post from dear moderator Italia_Linea ). Also, I fail to understand why doesn't all the features work as intended? Ford is making very good use of the SYNC whereas the Blue&Me was never properly marketed by FIAT to catch the attention of public in India. 1. SMS Reader works with only some of the 2005ish models of Sony Ericsson and Motorola phones. Some extremely rare recent generation phone will work with SMS Reader. There is no point teasing Fiat lovers with features that never work. :evilsmile 2. EcoDrive application working only in Linea (understandable, due to some unknown technical reasons). 3. Niggles, niggles.. Blue&Me stops working. Have to disconnect the negative terminal for 30mins. Maybe, FIAT and/or Microsoft will improve the next update to make the SMS Reader compatible with some of the newer Windows phone at least (if not the androids).