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Maruti, Honda, Hyundai most searched car firms in India: Google

Discussion in 'Fiat India News' started by bnzjon, Aug 9, 2011.

  1. http://economictimes.indiatimes.com/tech/internet/maruti-honda-hyundai-most-searched-car-firms-in-india-google/articleshow/9543245.cms

    NEW DELHI: The Indian subsidiaries of Asian car giants Suzuki, Honda and Hyundai are the most searched car makers on the internet here, while Volkswagen and Fiat from Europe found berths at the bottom of a list by Google.

    According to Google India's Auto Industry Report released today, vehicle-related search volume grew 110 per cent and 84 per cent (year-on-year) in 2009 and 2010 respectively on Google Search.

    "The report shows how crucial the Internet has become in influencing purchase decisions of the consumers. More and more people are now online to research on new launches, price comparison, viewing specifications, etc," Google India Vice- President and MD Rajan Anandan told reporters here.

    This has resulted in the players in the auto vertical increasing their digital advertising spends to engage car and bikes shoppers online, he added.

    As per the report that considered the period between January 2010 and May 2011, Google said Maruti Suzuki was the most searched car maker in India. It was followed by Honda Siel Cars and Hyundai Motor.

    The 4th most searched car maker was US giant General Motors' Indian arm. Homegrown Tata Motors found place at the 5th position. Toyota and Ford were placed at the 6th and 7th positions, respectively, Google said.

    The list comprising nine top searched car firm placed Volkswagen and Fiat at the 8th and 9th slot, respectively.

    Entry and mid segment cars in the price range of Rs 2-Rs 6 lakh are the most searched, while SUVs and luxury cars saw the fastest growth in terms of number of searches.

    During that period Maruti Alto K10 was the most searched car, followed by Ford Figo and Hyundai i10 Next Gen.
  2. Ravi

    Ravi Staff Member Janitor

    Grande Punto 1.3
    Interesting findings.

    I have somehow doubt about this ratings.
    I just checked Alexa (alexa.com) and interestingly, fiat india website is on top. Means, this site is visited much more than tata or hyundai or honda, or even maruti.

    Check this -

    And Fiat India - http://www.alexa.com/siteinfo/fiat-india.com

    One more point,
    The as per alexa, fiat-india search is also shooting-up, from last month onwards

    Last edited: Aug 9, 2011
  3. jayadev

    jayadev Esperto

    Kannur, India
    Grande Punto 1.3 90 HP
    Well,I agree.
    Google dint lie.

    There is nothing much to search other than punto and linea.

    rest of the Auto Industry is making news every day.
  4. Ravi

    Ravi Staff Member Janitor

    Grande Punto 1.3
    I didn't mean that google is lying, but my doubt is method.

    Alexa is also pretty reputed tool to see the hit on the website, what alexa suggestes people do check Fiat online, but not buying.
  5. Last edited by a moderator: Aug 10, 2011

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