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Linea Facelift - FIAT Media Event & Pricing Release

Discussion in 'Fiat India News' started by amogh, Mar 4, 2014.

  1. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    We are covering FIAT's media event where the pricing for the Linea facelift will be revealed







    Mr.Nagesh Basavanhalli takes the stage
    Last edited: Mar 4, 2014
    17 people like this.
  2. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    Highlights from the event

    FIAT updates:

    • 108 Points of Sales
    • Presence in 22 states
    • Presence in 80 cities
    • FIAT continues to work on optimising movement and availablity of fast moving spares. They are ensuring 300 fast moving spares like brake pads, wipers, brake discs etc are always stocked.
    • FIAT showcased four products in it's portfolio at the Auto Expo 2014 earlier this year. All four products will be launched in this year. This includes the Avventura and the Abarth 500

    Linea Specific Updates

    • Linea continues to be the longest car in its segment. Also has the highest ground clearance.
    • Two engine options : 1.3L Multijet Diesel and 1.4L Turbojet Petrol
    • Active, Dynamic and Emotion variants in both fuel types
    • Blue & Me with voice commands, Automatic ON-OFF headlamps, Rain sensing wipers, Interior ambient lighting, 16" alloy wheels with 205/55/16 profile tyres
    • Colours : Sunbeam Gold, Magnesio Grey, Minimal Grey, Tuscan Wine, New Pearl White, Hip Hop Black

    Pricing Details

    Ex-showroom Delhi

    New Linea 1.4 FIRE
    • Active 6,99,000

    New Linea 1.4 T-Jet
    • Active 7,44,006
    • Dynamic 8,53,345
    • Emotion 9,01,492

    New Linea 1.3 MJD
    • Active 8,15,487
    • Dynamic 9,27,552
    • Emotion 9,72,655

    Ex-showroom Mumbai

    New Linea 1.4 FIRE
    • Active 7,22,142

    New Linea 1.4 T-Jet
    • Active 7,68,726
    • Dynamic 8,77,907
    • Emotion 9,27,218

    New Linea 1.3 MJD
    • Active 8,35,524
    • Dynamic 9,50,504
    • Emotion 9,96,629
    Last edited: Mar 4, 2014
    15 people like this.
  3. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    Last edited: Mar 4, 2014
    1 person likes this.
  4. nskumar


    Unbelievable inaugural price of new linea 2014

  5. Ravi

    Ravi Staff Member Janitor

    Grande Punto 1.3
    Only surprise is "New Linea 1.4 FIRE", but prices are bang on. Good job Fiat.
    2 people like this.
  6. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    Official Press Release from FIAT

    FIAT launches all New Linea

    • All new front & rear exterior styling
    • All new interior with added comfort & convenience features
    • Starting price of the New Linea is Rs. 6,99,000 /-

    Mumbai, 4th March, 2014: Fiat Group Automobiles India Private Limited (FGAIPL) today rolls out its New Linea to a generation that aspires for luxury and comfort. The new version of Linea comes with newly designed stylish exteriors and premium interiors with rich loaded features.
    FIAT, with the new Linea, has yet again raised its own bar on performance and luxury in the C+ segment. An array of best in class features in this Italian beauty is reminiscent of higher segment cars and is sure to delight its owners and add a whole new dimension to driving.
    The car also sets new benchmarks in the areas of performance, safety, comfort, ride, handling and in-car infotainment. The car is richly loaded with premium features usually found in cars in higher segments. The car is equipped with new cruise control feature for comfortable and safe driving at high speeds and is also equipped with high end safety features such as ABS with EBD, dual stage airbags along with early crash sensors. The car is longest in the segment with best in class ground clearance.

    Other special features include:

    • New stylish exteriors: Bigger 15 and 16 inch alloy wheels with wider 195/60 R15 and 205/55 R16 tyres, New Front Bumper & Grill, New Rear Bumper and trunk lid, ORVM with turn indicators and 2 New Exterior colours..
    • Safety and security: 3-point ELR seat belt with pre-tensioners and load limiters, Double Crank Prevention System, Fire Prevention System, rain sensing wipers, Automatic on/off headlamps, reverse parking sensors, Follow Me Home headlamps.
    • Comfort and convenience: 1 lt & ½ lt bottle holder, stylish illuminated glove box, rear arm rest with bottle holder and glove box, personalised my-car settings.
    • Luxurious interiors: Premium leather upholstery dual tone dashboard with new instrument cluster and premium ambient lighting, AC with Automatic Climate Control.
    • Infotainment: Proprietary ‘Blue and Me TM” technology with voice commands, steering mounted audio controls, USB & Aux in inputs and unique ‘car’ features and many more.

    The good news extends to the pricing with the car being available at same price as that of old Linea in order to make it affordable across the segment. All new Linea is now available in two versions with1.4 L T- Jet Petrol & 1.3 L Advance Multijet Diesel engines.

    Speaking on the launch Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler India Operations said, “With the launch of new Linea, we are optimistic about our growth in Indian market and are strengthening our commitment to our existing as well as prospective customers. The launch of the New Linea is a start of a new chapter of FIAT India’s journey in the country. The New Linea offers a perfect blend of sophisticated style, refined performance, class leading comfort and exceptional ride. FIAT India will also be launching more models this year and with a 100 plus dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on the Competitive Market.”
    The beautiful and performance oriented New Linea is. available in six colours - Tuscan Wine, Minimal Grey, New Pearl White, Hip Hop Black, Sunbeam Gold and Magnesio Grey. The car will be available at exclusive FIAT showrooms across country.

    FIAT as a brand had engaged with the target audience and current and prospective customers by communicating its journey in India and highlighting the latest developments such as its rapidly expanding independent dealership network which has achieved a milestone of 100 plus in a span of one year, 24*7 road side assistance and various check up camps.
    4 people like this.
  7. mahesh.bandel

    mahesh.bandel Amatore

    Grande Punto 1.3
    Bang on pricing by Fiat and great coverage by TFI. That too with a live report is just awesome.
    Great work guys!:thumbup:

    Sent from my Lenovo P780_ROW using Tapatalk
    1 person likes this.
  8. pabhishek

    pabhishek Esperto

    Linea T-Jet
    Yes, 1.4 fire option is a surprise!!
    It helped them to provide a lower entry point. Nice thinking..
  9. kedarbendre

    kedarbendre Esperto

    MH 12
    Linea Tjet is best bet in C segment cars and FIAT has priced this car very.

    What is inaugural price? Is it gonna increase after few months?

    The surprise was FIRE Engine in new Linea and Amit Pinge 5th Photo. :p
    1 person likes this.
  10. rishike007

    rishike007 Esperto

    Pune- Mumbai
    Grande Punto 1.2
    Happy to see competitive prices. These will be a stopper for the potential buyers to think twice.... :)

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