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Linea Classic - Launched

Discussion in 'Fiat India News' started by amogh, Sep 25, 2013.

  1. amogh

    amogh Staff Member Janitor

    Messages:
    1,377
    Pune
    Grande Punto 1.3
    Fiat forays in the entry level Sedan segment with the “New Linea Classic”
    ~ The new FIAT Linea Classic will provide the luxurious sedan at an unbeatable price~

    FIAT LINEA CLASSIC Ad1.jpg


    • Linea Classic starts at Rs. 5.99 lacs
    • FIAT Linea Classic launched at FIAT Caffe, Delhi
    • Will be available in 1.4L (FIRE) Petrol and 1.3L (Multijet) Diesel engine
    • The car will be available in all the exclusive FIAT dealerships
    IMG-20130925-WA0027.jpg

    FIAT Linea Classic invite.jpg

    IMG-20130925-WA0031.jpg

    IMG-20130925-WA0032.jpg

    IMG-20130925-WA0019.jpg

    IMG-20130925-WA0020.jpg

    IMG-20130925-WA0012.jpg

    IMG-20130925-WA0014.jpg

    IMG-20130925-WA0016.jpg

    IMG-20130925-WA0021.jpg


    MODS NOTE- Taking the liberty of editing posts. Photos of the interiors are available on page 12 and can be seen by clicking HERE or visiting page 12.
    Last edited: Sep 26, 2013
    33 people like this.
  2. amogh

    amogh Staff Member Janitor

    Messages:
    1,377
    Pune
    Grande Punto 1.3
    Official Media Release from FIAT

    Fiat forays in the entry level Sedan segment with the “New Linea Classic”
    ~ The new FIAT Linea Classic will provide the luxurious sedan at an unbeatable price~


    • Linea Classic starts at Rs. 5.99 lacs
    • FIAT Linea Classic launched at FIAT Caffe, Delhi
    • Will be available in 1.4L (FIRE) Petrol and 1.3L (Multijet) Diesel engine
    • The car will be available in all the exclusive FIAT dealerships

    New Delhi, 25th September, 2013: Fiat Group Automobiles India Private Limited (FGAIPL) is introducing a surprise for its customers this festive season as it launches Linea Classic today. The car will give exclusivity and aim at evoking a sense of pride & fulfilment for the customer at an unbeatable price.

    Fiat came out with this celebratory offer keeping the consumers sentiments and their needs in mind where they can avail maximum benefits at an unbeatable price. The beautiful Linea Classic will be available in Oceanic Blue, Tuscan Wine, Minimal grey, Hip Hop Black and Pearl White in 1.4L petrol engine – Classic variant and 1.3L Multijet diesel engine – Classic and Classic+ variant. The new FIAT Linea Classic has best in class features and class leading equipments such as Hydraulic Power Steering, Programmable speed limit buzzer, Dual Parabola Headlamps, Fire Prevention System and many more which is going to delight its owners.

    Speaking on the launch, Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler Operations India said, “FIAT India has exciting plans for this festive season. To celebrate and share the festivities with our customers, we have launched the Linea Classic which will give them the spacious comfort of a sedan at the price range of a hatchback. India is an important market for us and this endeavour is an important step for FIAT in that direction. We are optimistic about our prospect for growth in the Indian car market, which is rapidly becoming one of the major markets in the world. With the launch of the Linea Classic, an expanding dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on this growth. This car will be an attractive offering for the customers at a very affordable price and we plan to reach the incumbent and prospective customers in all the cities through our 79 exclusive dealerships in near future.”

    The car will be available in three variants mentioned below in the following prices in order to make it more affordable across the segment.

    Ex-showroom Delhi:
    1.4L Petrol Classic Rs. 5,99,000
    1.3L Multijet Classic Rs. 6,95,976
    1.3L Multijet Classic+ Rs. 7,50,976

    FIAT has engaged with incumbent and prospective customers by communicating the journey of brand FIAT in India and highlighting the latest developments namely rapidly expanding independent dealership network, 24X7 road side assistance, phase wise national check up camps and a new service warranty package.

    Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler Operations India unveiling the new FIAT Linea Classic at FIAT Caffe, Delhi

    1.jpg

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    Video of the launch


    The TV Commercial : It's GOOD! :)

    Last edited: Sep 27, 2013
    22 people like this.
  3. amogh

    amogh Staff Member Janitor

    Messages:
    1,377
    Pune
    Grande Punto 1.3
    Q and A

    Regarding Q&A, we asked a few questions:


    01. We asked about the kerb weight as the same wasn't mentioned in the brochure. FIAT officials told us that they will make the info available. The bonnet was just as heavy as inn any regular Linea.


    02. Regarding ABARTH, FIAT officials told that they were interested during December 2012 or so to consider bringing it here but the current budget sessions has made sure that the plans are put to rest as of now.


    03. Top priority is to improve the service quality and provide customers with more dealerships and service center.


    04. No new launch or engine/powertrain likely to be brought in this year.
    Last edited by a moderator: Sep 25, 2013
    6 people like this.
  4. dattatray

    dattatray Timido

    Messages:
    14
    New Delhi
    It's a pity that we are comparing Linea to Amaze and Dzire. Since I saw some posts about price comparison between these three, let me post a pic here comparing the lengths and boot space of all three. "Length and Bootspace" - the only reason why a hatchback is called a hatchback and a Sedan is called a Sedan. Also added Punto in the pic...just for fun :p
    comparison.jpg
    Last edited by a moderator: Sep 25, 2013
    13 people like this.
  5. Ravi

    Ravi Staff Member Janitor

    Messages:
    6,001
    Bangalore
    Grande Punto 1.3
    For rear bench's feeling of extra leg space.
    And everybody put a seat cover, so this is good move.
    2 people like this.
  6. ramjn

    ramjn Staff Member Janitor

    Messages:
    5,245
    Chennai
    Linea 1.3
    Can someone find the kerb weight of Linea Classic please? :D
    1 person likes this.
  7. nkrishnap

    nkrishnap Staff Member Janitor

    Messages:
    1,900
    Bangalore
    Bangalore
    Linea 1.3
    The car seems decently equipped for a stripped down verison. However, the key is pricing. If this comes anywhere near 9 Lakhs on road, prospective customer might turn away.
    3 people like this.
  8. Aniket

    Aniket Superiore

    Messages:
    537
    Thane, Mumbai
    Zakkkas look like old linea active specs :)
  9. amogh

    amogh Staff Member Janitor

    Messages:
    1,377
    Pune
    Grande Punto 1.3
    :) Once we get the brochure we will update the kerb weight. I guess they haven't given out the brochures yet
    1 person likes this.
  10. amogh

    amogh Staff Member Janitor

    Messages:
    1,377
    Pune
    Grande Punto 1.3
    Pricing will be known in some time. First there will be the regular presentation about the competition, positioning etc

    I expect the price to be competitive

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