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JLo and her Cabrio: Lopez pitches Fiat in new ads

Discussion in 'Fiat Global News' started by rakesh8051, Sep 13, 2011.

  1. DETROIT (AP) — Jennifer Lopez is promoting Fiat cars in a new commercial and music video.
    The 30-second commercial, set to air during Monday Night Football, features Lopez driving a Fiat 500 Cabrio convertible. At the end, two muscular men pull her out through the open top and she dances in the street.
    The Cabrio also appears in the video for Lopez's new single, "Papi."
    Olivier Francois, marketing chief for Fiat and Chrysler, says Lopez is passionate and determined to stand out. He didn't say how much Fiat is paying her. It's a second high-profile ad for the Fiat-Chrysler alliance, which featured rapper Eminem in an acclaimed Super Bowl ad.
    The Cabrio went on sale in the U.S. earlier this summer. Sales have been sluggish, partly due to delays in opening dealerships.
    Source : Link

    <iframe width="560" height="345" src="http://www.youtube.com/embed/4uNUoxCTp30" frameborder="0" allowfullscreen></iframe>
  2. Nice ad, only in india fiat does not advertises it seems
  3. Viny

    Viny Esperto

    Car dekhu ya JLo ko dekhu ... ya phir woh kya gaa rahi hai woh samju, all 3 cannot be done at a time :(
  4. kedarbendre

    kedarbendre Esperto

    MH 12
    Agreed Viny :lol
  5. Tony

    Tony Esperto

    Kalamboli, Navi Mumbai
    Grande Punto 1.2
    Sahi Bhola Bhidu, Nazar Nahi Hathi Hai!!!!!!!!?????????????????
  6. varoon9999

    varoon9999 Superiore

    New Delhi,HP 48
    New Delhi,HP 48
    Grande Punto 1.3
    welcome to the club J-LO.
  7. anoop

    anoop Superiore

    nice one - I am sure this will gather lot of eye balls.

    Now, why do not FIAT does any of these kind of ads in india?
    Last edited: Sep 14, 2011
  8. nk4FIAT

    nk4FIAT Superiore

    When FIAL will launch such Advt in India with Mallika/Bipasha/Jackeline?
    This would have best suited for Punto 90BHP.
    We r waiting.......
    Last edited: Sep 15, 2011
  9. jayadev

    jayadev Esperto

    Kannur, India
    Grande Punto 1.3 90 HP
    Anway that song is really punchy , my subwoofers got job again.
  10. shashanknathani

    shashanknathani Superiore

    I feel JLo is lot famous in india too... FIAT can use the same ad in india also and just edit to change the last page to display FIATINDIA.... I am sure 500 would become more famous than beetle in rich youth.... especially girls... and guess what FIAT can build the brand also.... The should understand in india they have to advertise only expensive cars and build on brnad image... Punto and linea will sell automatically...

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