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JEEP Renegade

Discussion in 'Fiat Global News' started by puntosat, Mar 4, 2014.

  1. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr
    FCA, in a secret closed-to-media showing to dealers of their upcoming US market cars/suv-s, has apparently shown a sub-Renegade Jeep model, smaller, presumably sportier/younger, possibly 2-door with a small-ish engine etc.

    JEEP has done such small, relatively inexpensive but very off-road capable models before, of course. Indeed the origins of the JEEP brand are in pretty small, highly utilitarian suv-s.

    Or, if they position it in EuroAmerica against 'cool' cars like the Abarth 500, the Abarth 500X, the MINI-s: 'premium-priced-within-affordable' (perhaps then costing as much as the bigger Renegade/500X).

    Sort of like a vastly better and superior Suzuki Jimny/Samurai: cool, inexpensive, small, sporty-open/softtop, probably just a 2-seater+storage area. A shrunken Wrangler, though not as tough or as off-road-capable.

    Now, a few posts ago, there was one about FCA's asia-pac product-planning chief saying in Australia that they're looking closely at such a smaller- and cheaper-than-Renegade JEEP for emerging markets, perhaps twinned with the next-gen Panda 4X4/Cross. And he explicitly mentions India as JUST the production location for such a model, since it'd obviously be more of a Fiat-influenced platform, architecture etc than a more expensive JEEP/'American' one.

    Now, as a leap of final reasoning: that JEEP, having been shown as more or less confirmed over the next 2 years to the American dealers, will indeed happen, and most likely be sold-in and exported out-of India, perhaps by 2018??

    In which case, the disclosed-to-Autocar last year target price point of 12 lakhs for a small b-suv JEEP (twinned presumably with an India-made Fiat-branded one too) that is OTHER than the 20-25 lakh C-SUV with which Jeep will start the Indian local manufacture and export story for FCA out of Ranjangaon, is ON!

    India as a manufacturing export hub not just for rhd C-Suv-s (c-suv and/or Renegade and/or 500X....) but for even lhd small, economical yet with a high-cool quotient begins to make terrific sense, just as the FCA apac product planning guy revealed.

    Hope this is what they've decided: it simply makes TOO much sense to use low-cost, high-quality Indian manufacturing at Ranjangaon to produce vehicles with a high USP, with distinction, under a heftier brand-than-Fiat-is-in-India, and export by the ton too. Basically do a Ford Ecosport, only with vastly-superior and cool product. Good/great volumes here, great great export numbers almost certain, just in emerging markets alone, let alone via exports to lhd EuroAmerica.
    deepakhon likes this.
  2. SVN

    SVN Amatore

    Messages:
    73
    Bangalore
    Grande Punto 1.3 90 HP
    While having a look on Abarth 595,got an info that new SUV will be launched in FH 2016 which will be competing with Merc Xmatic. Not sure of authenticity
  3. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr


    A cool, polite, scrupulous, slow and careful review of the European Jeep Renagade 2litre mjd 9-speed-ZF-auto trailhawk 4X4 low-range from Autogefuhl, a german and rather different auto-video-review youtube site, in English.

    This Jeep is very obviously, in this form and content both too-small and too-expensive (i.e., 'too good yaar'?!) for the Indian marketplace culture and logic.

    The 500X and/or 500L trekking or beats edition, on the other, hand.....might be localizable and adaptable to better-cater, like the bigger Jeep c-suv might/will, to the desi price-value equations?
    Murphy_Fiat likes this.

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