I may be OT... Which is why FIAT fails in sales. When you launch aproduct ahead of times, you must do the A&M(advertising and marketing) much ahead of it and create a felt need in the market. Dont know whether FIAT ever did this! Much before many of us were born, FIAT had 1.6 and 1.9. Now, when all other automakers have 1.6, FIAT doesn't have one at least for the sake of it. What's the point in saying "My great grand father had an elephant"?