Punto means point in Italian. If we see the design from rear to front it looks like converging to a point. Linea being the long version(sedan) is related to line. The design of the car also brings that flavour. The history behind the Abarth logo is interesting. The founder Carlo Abarth was boarn on 15th November 1908. So his astrological sign is scorpio. Between the abarth text and scorpion is the the colour of italian national flag. Red and yellow represents racing. If you have more history and meaning please share it here.