1. Introducing the smashing new Team FIAT T-Shirt !! To order yours click here : Team FIAT T-Shirt

Has Tata Zica finally taken departure from the age old Tata design?

Discussion in 'Non FIAT Cars and two wheelers' started by Turbothinghy, Dec 2, 2015.

  1. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    There were reports many months ago (soon after Kevin Flynn's arrival) of deep, wide-ranging talks of a bigger-scale, ''strategic' partnership between FCA and Tata Motors, reported in the serious business press via quoted sources. While imo that could and should extend globally--from JLR to Iveco/New Holland--one hopes they've come to some such for india and a few EMs too.

    Brazil will in 2016 have a new palio+punto (same platform etc), a new grand sienna, there already is a new Doblo, not to mention the new Aegea sedan and the 500L + Living architecture: all these models are available for Tata to use, suitably re-look-ed inside and out, saving hundreds of crores in development costs. Some of these models FIAT could NEVER manage to use in india at all, but Tata could easily run with them, and Fiat can then export out of India under its own brand: the Doblo, the 500Living. Win-win.

    JEEP also needs an affordable, emerging-market special model that can be retailed in asia-pac and north africa etc for which the renegade/500X would be too expensive-to-achieve-high-sales-numbers. Hence, a re-badged Tata safari-replacement, the 2017 Q501, would really do the export-out-of-india trick for Jeep and/or Fiat, aside from giving them a non-Tata-sales-cannibilizing affordable model here in india too.

    Am really hoping there is some news, and who knows possibly some announcements, on these possibilitites they must surely have been exploring together at the Auto Expo in feb 2016.

    PS: In fact, hope Marchionne+Elkann+Ratan Tata come and speechify at the expo, and not just Mike Manley and Cyrus Mistry, unlikely though that is. India is after all the perfect illustration of the Marchionne-advocacy of 'cooperate, collaborate and consolidate with competitiors' approach: engines and amt gearboxes to maruti, very profitable manufacturing jv with tata.

    @asimpleson
  2. Turbothinghy

    Turbothinghy Superiore

    Messages:
    817
    Pune
    Punto Evo 1.3 90 HP
    prabhjot likes this.
  3. KPR

    KPR Regolare

    Messages:
    398
    TN
    Punto Evo 1.3 90 HP
    How many cars of this look are in market now ? First came datsun go, then i10 grand, then new figo, now zica.
    prabhjot likes this.
  4. Turbothinghy

    Turbothinghy Superiore

    Messages:
    817
    Pune
    Punto Evo 1.3 90 HP
    Seems like we love this design language, more contemporary?
  5. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    Great point man. This is what happens when the same target customers are being targetted en masse and in large gather-the-crowd-or-herd in favour of a product, one that is therefore highly commoditised and highly substitutable, EVEN often therefore in the obvious tangible traits: styling, engine output, feature list, etc.

    There necessarily, then, tends to be less and less room for singular or authentic styling, detailing or engineering traits, greatly benefitting dominant-incumbent brands (Maruti, Hyundai, maybe tata in the future again) and depriving other newer or more inventive/experimental/innovative etc brands of any chance of showing and doing their stuff in the marketplace without excessive risk of losses.

    Kudos to tata for doing so with relatively great honesty (e.g., not skimping on chassis and suspension etc engneering). BUT the Bolt and Zest, great attempts, have not worked well at all! And neither has FORD's Aspire+Figo which are already dipping month-on-month and still have a tiny marketshare in their respective segments, way way below minimum targets of Ford India i gather from the business press. Neither did the attempt with by chevy with the Beat's characterfully different styling inside and out + pioneering small 1 litre mjd diesel engine work that well etc.

    The lesson for firms like Fiat, Chevy, Ford etc is grim: damned if you 'can't beat them so might as well join them' (e.g., Ford with the Aspire and Figo/ka)

    AND yet also

    damned if you try to continue being different and singular or at all quirky and eccentric or 'authentic'-to-your-global-brand-identity etc, as well (e.g., Ford with the Fiesta seda or hatch).

    Another reason IMO that FCA ought to hand over the new Punto + new Grand Sienna etc design and schematics of platform etc to Tata for use under their own 'paisa vasool' name while FIAT focusses on the better, more expensive but more USP/distinctivelyFiat models that are close-siblings of the JEEP C-suv they will in any case be locally making (mainly for exports).

    FIAT in India is nothing like FIAT in Brazil, and so it is a BASIC error on FCA's part to launch brazilian Fiats here (new Punto/Palio, Grand Sienna, etc). FIAT in India can only do well in the future if India is treated like Turkey and China, i.e., with more European-style market models (Aegea, 500X, 500L.....) and for exports.

    But Tata is showing some huge and of course very expensive and costly commitment with their new models and all the new heavy duty marketing etc. They will have to really show financial stomach for years to come if they are to breakthrough against the oligopoly of maruti, hyundai and maybe honda? The first 2 are really upping the ante with new models, evermore and 'better' dealers etc, taking full advantage of their advantage of economies of scale, so it will be tough for Tata. But they, alongwith Mahindra in the suv niches are the only ones capable imo of fighting off the rising and near total domination of MS+Hy in the mass market?

    To the extent they succeed FCA will benefit by proxy (the Ranjangaon plant made increased profits of Rs.400 crores last FY.) But only financially, not in terms so much of the fate and prospects of the FIAT brand.

    Let us see: the Tata cum Fiat+Jeep+Tata JV efforts at prising open some viable and sustainable space free-of-MS-and-HY-etc are only just beginnin. Exciting and potentially despairing to observe through to 2017 and 2018!!
  6. puntophile

    puntophile Amatore

    Messages:
    91
    Indirapuram NCR
    This Zica has no FCA powertrain, IMHO....the "Revotorq" here.....! Plus, the alumina Revotron. If this is the start of a trend, where else can FCA collaborate?
  7. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    @puntophile

    Next-gen Bolt as well as Zest, a possible Tata c2 segment sedan, to go with the Tata suv-s collaborating with the Jeeps? Doblo and/or Ducato as tata MPVs?

    Though it is being rumoured in the French business press that Tata have just struck a 'deal' with Peugeot-Citroen (sort-of as a contract manufacturer, and technology borrower: the Peogeot 208 and 308 have been spoken of).

    There is an updated FCA presentation of the new/reworked global production/model-launch plan in jan 2016. Let's see: i for one do hope there's word on deepening collaboration/jv/whatever between tata-jlr and fca and/or suzuki and/or Peugeot.

    Most informed industry and business-press opinion regard these three firms as marchionne's best realistic 'consolidation' bet(s), something he's been banging-on as well as doing-plenty-about for over a decade, and especially recently.

    There WILL be such 'consolidation' action on FCA's part, just remains a question of when and whether it'll be in-time for the next, big global car baazar profitability-recession/crisis.

Share This Page