From purely technical pov, I am really interested in finding the chipset on motorola e. On lava 406q it is 8610 which is 28nm fabrication making it a pretty good SOC. I think motorola is using 45nm. Those technically inclined please comment. : Apart from that Motorola also compromised on front camera and some will find it a must have for skype etc. Here too lava has provided entry level cam. Still at this price moto e will sell much more than lava 406q due to brand recognition and other top quality hardware including gorilla glass 3. heartsent for our mutual benefit .. !