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Football club Juventus signs up with Fiat

Discussion in 'Fiat Global News' started by clash81, Apr 7, 2012.

  1. clash81

    clash81 Regolare

    Earlier this morning Andrea Agnelli, John Elkann and Sergio Marchionne have announced Fiat will be Juventus Football Club S.p.A official sponsor for the next three years. In the first year of the deal the name ‘Jeep’ will appear on the shirts of the players. A good way of expressing the multiple relationship Fiat has with the city Turin, the country and their global products. Details of this multi million dollar deal (35 million euro, 11.7 per year) also contains a range of cars for the Italian club. The players can probably keep their Ferrari’s though. The deal will start from the 1st of July 2012, that will effectively be from next season onwards, untill the 30th of June 2015. The bond between the two company’s from Turin is a strong one as Fiat has been major shareholder of the football club for years and Andrea Agnelli (nephew of Gianni Agnelli) is the current president of Juventus.
    Despite Marchionne has grew up large part of his childhood in Canada, he admitted that he is a big fan of the club, and not just because of the recently signed contract. “I am a fan of Juventus since I was 5 years old, and I love to visit their matches. And the new stadium is fascinating”.

    Source : Here
  2. ramjn

    ramjn Staff Member Janitor

    Linea 1.3
    I would have been happy if they have owned any of the IPL team here. That would have been a perfect piece of marketing for them.
  3. prakhar_lfc

    prakhar_lfc Superiore

    Bhubaneswar, Odisha, India
    Bhubaneswar, Odisha, India
    Linea T-Jet
    Fiat used to sponsor Juve before as well, under the name Flat New Holland from 2007 to 2010. It was later replaced by BetClic.

    When I started following football in 2008, Juve became my favourite Italian club because of the Fiat connection :)
    Last edited: Apr 7, 2012
    2 people like this.

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