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Fiat's marketing division has done it again!!

Discussion in 'Fiat Global News' started by Herbie, Jul 11, 2013.

  1. Herbie

    Herbie Regolare

    Grande Punto 1.4
    How Cool is That? Women in Body Paint Form Shape of Fiat 500 Abarth, See the Video


    Fiat's marketing division has done it again, and by that, we mean it has caught our attention with one of its commercials. This time it's a print ad named “Body Paint” that will appropriately make its debut in this year’s annual ESPN The Magazine’s Body Issue.

    You have the chance to see it here and also check out a behind the scenes video that proves this was real and not the work of photoshop.

    The innovative ad features more than a dozen female artists, models and contortionists in body paint who come together to form the image and shape of a Fiat 500 Abarth Cabrio.

    "We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

    SOURCE : How Cool is That? Women in Body Paint Form Shape of Fiat 500 Abarth, See the Video - Carscoops
    14 people like this.
  2. Gesudraz

    Gesudraz Timido

    Linea 1.3
    Really a great peace of Art and thinking .... Fiat Rocks ...
  3. Can they send this marketing team to india for about one year?
    1 person likes this.
  4. kedarbendre

    kedarbendre Esperto

    MH 12
    I was wondering about the gear knob and silencer of this humanized FIAT 500. :lol
    5 people like this.
  5. scottzinne

    scottzinne Novizio

    I forgot to close my mouth while watching it. grt concept. & grt team who made it happened.
  6. sine04

    sine04 Regolare

    Mysore/Bangalore, Karnataka.
    Mysore/Bangalore, Karnataka.
    Fiat Enthusiast


    “A free sandwich, a simple camera, and 20 ‘I can do better than you’ shots later, Dude Perfect was born.”. Dude Perfect is a group of friends dedicated to devising, setting up and making some of the most impressive, difficult, downright amazing trick shots ever filmed. They are known for their extreme shots and eagerness to push the limits of not only themselves, but each other too. So, when Dude Perfect decided to use a FIAT®*500 Abarth Cabrio driven by professional stunt drivers in their diabolically awesome shot plan, it was going to get good.

    The Dude Perfect guys are known as Ambassadors of Fun, and we can think of no better way to describe the Abarth Cabrio. With its Italian style and racing-inspired*handling, the Abarth Cabrio definitely brings a world of fun to anyone who gets inside."

    Source: The FIAT 500 & Dude Perfect: Impossible Shots Meet Impeccable

    Sent from my Nexus 5 using Tapatalk
    Last edited by a moderator: Mar 11, 2014
    4 people like this.

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