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Fiat's heathen SUV conversion

Discussion in 'Fiat Global News' started by Herbie, Feb 20, 2013.

  1. Herbie

    Herbie Regolare

    Grande Punto 1.4

    At least Sergio Marchionne won’t have to endure any more jokes about producing Maseratis on Jeep’s production line.

    But the Italian maker’s announcement this week that the Maserati Levante SUV – based on the Jeep Grand Cherokee platform – will be made in Italy instead of Detroit’s Jefferson Assembly doesn’t obscure the fact that Fiat has the SUV bug.

    And that is the supreme irony of Fiat’s takeover of Chrysler::eek::eek:
    The European company that President Obama brought in to civilize the truck-making Detroit heathens on how to make fuel-sipping, global warming-fighting tin cans has instead discovered the profit-making wonders of the light truck.

    Sure, Fiat’s nifty little 500 compact has started to sell in the U.S. after a slow start – but it will never have the profit margins that trucks do. That’s why Chrysler’s real savior has been the resurgence of its Jeep and Dodge SUVs, now consuming three shifts a day in Detroit. Savvy Sergio has realized that that is where the money is – not only in the U.S. market, but globally. Porsche’s best-selling model of all-time is the Porsche Cayenne SUV – and the Italians are envious.:firey

    Thus the Maserati Levante (introduced at last year’s Detroit auto show as the Kubang). And thus the Lavante’s production in Europe where Fiat is suffering financially (and where the company needs to fill excess, union-mandated plant capacity to boot).

    Our ideologue-in-chief may think the world wants smaller autos – but ideologues don’t survive long at the head of auto companies.
    :irked Obama’s small car missionary to Chrysler is a truck convert.

    SOURCE :
    Fiat's heathen SUV conversion - Politics - The Detroit News
    Last edited by a moderator: Mar 5, 2013
    1 person likes this.
  2. zenwalker

    zenwalker Esperto

    Wow the grill and the logo looks amazing. Ofcourse the rest looks good too. I just love the maserati logo (chrome ones).

    Btw Kudos to FIAT. Hope they recover very fast and get back with a bang every where. Go FIAT!!
  3. Herbie

    Herbie Regolare

    Grande Punto 1.4
    some more tidbits in relation to the above article....

    “Due to the high demand for the Grand Cherokee we reallocated the product to Italy,” Maserati CEO Harald Wester said in January at the North American International Auto Show in Detroit.
    The Levante is one of three models that Maserati is counting on as it aims to grow global sales from 6,300 in 2012 to 50,000 by 2015.

    The SUV will be built from the same architecture as the Jeep Grand Cherokee.
    In 2012, when Chrysler and Fiat CEO Sergio Marchionne unveiled a concept version of a Maserati SUV at the Detroit auto show he said the vehicle would be built at the company’s plant in Detroit and applauded the workforce there for being capable of building a luxury SUV.

    But as demand has increased globally for the Grand Cherokee and as Fiat has confronted a recession in Europe, Marchionne decided to produce the vehicle in Europe so the company would not need to close its factory in Mirafiori."

    SOURCE : Grand Cherokee's high demand pushes Maserati production from Detroit to Italy | Automakers | Detroit Free Press | freep.com

    "The Grand Cherokee was the first new product introduced by Chrysler after Fiat took over the Italian automaker in 2009 as part of a bailout brokered by the Obama administration. It has been a breakout success for the company, with sales topping 154,000 units last year — up more than 21 percent over 2011's tally.

    "The success of Grand Cherokee is beyond expectations," he said, adding that all of Jefferson North's capacity is needed to meet demand for the popular SUV. "The biggest complaint we have from dealers is that they cannot get enough Grand Cherokees."
    But the decision to build the Levante at the Turin plant is also part of Fiat's strategy to revive its flagging European business by converting Fiat factories to produce higher-end Maseratis and Alfa Romeos. That plan, which was announced by Fiat-Chrysler CEO Sergio Marchionne last October, calls for major new investments at the Mirafiori factory and elsewhere in Italy.

    From The Detroit News: Fiat won't build Maserati in Detroit | The Detroit News | detroitnews.com

    And that was just in the United States.
    Export demand for the Grand Cherokee is also high, and is only expected to increase after a new version arrives in showrooms later this year."

    SOURCE : Fiat won't build Maserati in Detroit | The Detroit News | detroitnews.com
    Last edited by a moderator: Mar 5, 2013

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