Most of the FIAT buyers are Fiat Fans, it is made for its enthusiasts and not for all who use it as commuters. in small towns people have lack of knowledge about FIAT company and its cars, if you find also you can count them. it is very difficult to explain and make them understand. in metro cities at least you may find some people who are knowledgeable. so the more concentration towards the metro cities. if someone badly want a car they desire for, they some how get it from anywhere in the world, you might have seen many imported cars, exotic and lifestyle cars which do not have its company and its service center here in India, even difficult to get the parts but still are running on roads. why do we always compare FIAT with Maruthi Suzuki, Hyundai and some other company?