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Fiat to bring multi-brand FCA dealerships in India

Discussion in 'Fiat India News' started by MakeTheMove, Aug 10, 2016.

  1. MakeTheMove

    MakeTheMove Regolare

    Messages:
    343
    Pune
    Linea T-Jet
    Another attempt from FIAT India

    Source: http://auto.economictimes.indiatime...multi-brand-fca-dealerships-in-india/53629011

    After failing to improve sales volumes despite setting up independent Fiat dealerships, the Italian car maker is adding another dimension to its sales strategy — sell Fiat cars through the Fiat Chrysler group's multi-brand dealerships that has been successful in global markets.

    Under the new FCA outlets, which will first roll out from Mumbai this festive season, Fiat Chrysler will be selling Fiat branded cars along with the Jeep brand in the coming years. The move is aimed at offering Fiat dealers an opportunity to sell more car than he or she would have under the standalone Fiat brand. With sales of just 500-600 units spread across over 90 outlets, the viability of dealerships have been tremendously under stress.

    Apart from reworking the dealers' incentive structure, Fiat Chrysler Automobile will gradually transition a significant chunk of 80 dealers into a multi-brand dealership which will sell all the three brands — Fiat, Jeep and Abarth from the same showroom.

    Kevin Flynn, MD of Fiat Chrysler Automobile told ET, "I dont think our business is about the volumes we are doing right now, if it was about the volumes we are doing right now then we would not need half the people we have now and infrastructure we have now. It is not about where we are today, it is about where we will be in future. The new FCA will showcase our new face."

    With sales volumes hitting a record low, experts say the brand has been hurt by a chequered history and a perception of high cost of maintenance.

    Flynn says the company intends to address the perception part with the new FCA dealership format, which will roll out this festive season. Flynn says the company has already addressed the sustainability aspect of its dealers by reworking the incentive structure, and now it is in the process of defining the future product map to bring back the brand Fiat into sizeable volumes.
  2. gpunto75

    gpunto75 Amatore

    Messages:
    166
    Nasik
    Grande Punto 1.3
    Very good move from FCA. Just imagine 3 jeeps and 2 Fiats standing side by side. This shall bring on some customers to Fiat showrooms and reason for the dealers to extend their existence. Hope people find out now what FCA group really is, and how the most beautiful /competitive/safer cars in their segment (the 2 Fiats) have been treated here. Need one product from abarth to distinguish itself though.
    prabhjot, VIJENDRA SINGH and Karan like this.
  3. jackharrisw

    jackharrisw Amatore

    Messages:
    146
    Chennai
    Very good news indeed. It's a very good move by Flynn. This will rightly change the perception of FIAT brand and also will help FIAT sustain its dealerships. This move will also boost the confidence of dealers in FIAT. Finally, we can sense a ray of light in FIAT India operations.
    VIJENDRA SINGH and Karan like this.
  4. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    68
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
    This is exactly whats needed. Specially to lure dealership in cities like Mumbai. Good move FCA. :headphone::stig:
    prabhjot and Karan like this.
  5. SwifttoPunto

    SwifttoPunto Amatore

    Messages:
    51
    Bangalore
    Punto Evo 1.3 90 HP
    I think this is good, as all the products will be in different price range and target customers (even if it is small) will also be different. So, there will not be any overlapping of products. However, C-SUV should become success for Jeep brand and for Fiat 500/500x along with Tipo should be introduced, then only I guess there will be turnaround.
    PradeepM and prabhjot like this.
  6. vishal_tomar

    vishal_tomar Timido

    Messages:
    21
    Vadodara
    vadodara
    Grande Punto 1.3
    If FCA is one now why jeep brand were not considering to sale under one name , late but right it indeed should do like this .
    Last edited by a moderator: Aug 12, 2016
  7. vaibhavc

    vaibhavc Amatore

    Messages:
    66
    Goa
    With the kind of confusion which has happened for the past 1 and half years with Jeep's launch, I think it is safer to say "seeing is believing" (not being too pessimist but being cautious).
    Lets see Jeeps in "flesh and blood" in the outlets.
  8. rusticnomad

    rusticnomad Amatore

    Messages:
    144
    Indore
    Indore
    Linea T-Jet
    True, the "hot hatch" isn't available for TD at most locations in India. Jeeps will be far more expensive than the "hot hatch" so wonder at how many locations they will really have a TD vehicle.
    prabhjot likes this.
  9. prabhjot

    prabhjot Esperto

    Messages:
    2,452
    delhi ncr
    They will build the new/combined+upgraded dealerships up fully for the real one as far as JEEP in India is truly concerned: the localized c-suv in the latter part of 2017. Meanwhile, they will also engage in large scale (presumably, going by their record with JEEP brand launchings in other countries like China, Brazil etc in the recent years) branding/marketing efforts. Of course, the combined dealerships will likely cover not all but only the larger-city subset of FIAT dealers, IF those current FIAT dealers are willing and able, and are deemed good-enough?

    The Grand Cherokee+Wrangler will, I suspect, be retailed only in relatively few dealerships, whether new or combined with FIAT ones. Till the mid/end-2017 launch of the local wallet-friendly C-Suv, that is.

    @rusticnomad
    Last edited by a moderator: Aug 12, 2016
  10. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    68
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
    Just curious, If its multi brand dealerships then will it include Maserati also? Have heard they have couple of outlet here in India.
    Last edited by a moderator: Aug 14, 2016

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