Another attempt from FIAT India Source: http://auto.economictimes.indiatime...multi-brand-fca-dealerships-in-india/53629011 After failing to improve sales volumes despite setting up independent Fiat dealerships, the Italian car maker is adding another dimension to its sales strategy — sell Fiat cars through the Fiat Chrysler group's multi-brand dealerships that has been successful in global markets. Under the new FCA outlets, which will first roll out from Mumbai this festive season, Fiat Chrysler will be selling Fiat branded cars along with the Jeep brand in the coming years. The move is aimed at offering Fiat dealers an opportunity to sell more car than he or she would have under the standalone Fiat brand. With sales of just 500-600 units spread across over 90 outlets, the viability of dealerships have been tremendously under stress. Apart from reworking the dealers' incentive structure, Fiat Chrysler Automobile will gradually transition a significant chunk of 80 dealers into a multi-brand dealership which will sell all the three brands — Fiat, Jeep and Abarth from the same showroom. Kevin Flynn, MD of Fiat Chrysler Automobile told ET, "I dont think our business is about the volumes we are doing right now, if it was about the volumes we are doing right now then we would not need half the people we have now and infrastructure we have now. It is not about where we are today, it is about where we will be in future. The new FCA will showcase our new face." With sales volumes hitting a record low, experts say the brand has been hurt by a chequered history and a perception of high cost of maintenance. Flynn says the company intends to address the perception part with the new FCA dealership format, which will roll out this festive season. Flynn says the company has already addressed the sustainability aspect of its dealers by reworking the incentive structure, and now it is in the process of defining the future product map to bring back the brand Fiat into sizeable volumes.