I booked a Fiat Avventura Emotion diesel model to be manufacturered in Jan 2015 at Fiat caffe ,sky moto,Koregaon park Pune on 19/12/2014 . A Jan 15 Car was booked because I didn't wanted the car to loose resale value of the car at latter date just because it has a label of 2014 Manufactured date. In the last week of December 14 received a call from fiat caffe Pune that in Jan 15 ,cars are going to be costlier and better to purchase the December14 manufacturered Avventura to save money. And they have brought a car from Ranjangaon Fiat plant for me already. After lot of discussion on resale value benefits and losses I agreed.No discount was offered. When I pointed out that the handling charges (Rs 5500)they have mentioned on invoice are illegal ,as per SC judgement.They tried to settle it offering me corporate discount of Rs 5500. Later on time passed on, as I got a link from TFI wherein it was mentioned that Fiat Avventura diesel has got some engine mount issue. Later this dobt was sorted out by area sales manager of Fiat. Then on 14th Jan 2015 ,I handed over the loan amount cheque. Also, I got the insurance of the car done on 16 Jan . And then green signal was given for RTO registration. On 19th Jan 2115 ,one of my friend told me that he has booked a Ecosport .I told him that I have booked a Avventura, and he should TD it before paying full amount to Fords. He went to sky moto's second showroom at PCMC ,and felt in love with Avventura. He told me that They are offering free insurance+10 K cash discount on 2014 manufacturered Avventura and car would cost him 40 Thousands Rs cheaper than me. Stunned due to this, I called up Koregaon park sky moto and asked for discount. They said that this scheme never existed and doesn't exist. I suspected foul play and asked my friend to refrain from Sky moto's deal and rather contact Jay Vijay Fiat showroom.Meanwhile, I enquired at other show rooms of Fiat at in MH. Where I learnt that the scheme very much exists since 10 Jan 2015 for all 2014 anufactured Fiat Avventuras. Yesterday, my friend was offered discount worth Rs 40,000 as per fiat's scheme and dealer offered additional 20,000 Rs discount from his side as fords were less likely to refund booking amount . Thus, my friend handed over a booking cheque to Jay Vijay showroom. I called up sky moto and asked them to pass on similar benefits to me. But they said scheme is applicable only for hiked prices due to excise and discount benefits are going to be null and void. Also they said that since insurance has been done already by me (customer ) hence question of free insurance doesn't arise!! Annoyed by this, today I called up fiat's call centre. Lady heard me, and arranged conference call with sky moto,Jay vijay me and Fiat .The Discussi Sky moto: Deal is done and no question of discount now. Me : I am getting a deal cheaper by 40 k to 60K(Fiat scheme + dealer scheme ) from Jay Vijay. Fiat : Did the dealer revealed the scheme to you on 10th jan .? Me:no Sky moto :customer already knew the scheme but he opted for insurance from his personal insurance. Me :They never revealed the scheme, I found it on my own from other dealers. Sky moto: the scheme is applicable only for cars with hiked prices (aporox 40K Excise hike)hence it is not going to make any difference in the end. Me ther dealers in MH are offering me for non hiked price also. Fiat :why was the discount scheme hidden from customer ? Sky moto.: Because Scheme was applicable only for customers who booked the car from 10th Jan. me: Unfair bussines practice it is , I would have cancelled the booking and renewed it after 10 th Jan. Fiat :scheme was applicable for bookings done after 10th Jan. Me : Jay vijay is offering me same scheme now. So cancell the deal. Fiat : is it true Jay Vijay :Yes. Sky moto:if any dealer wants to axe his own leg at his own expense, sky moto can not help. Jay Vijay :we are offering whatever has been allowed by Fiat. Me :I want to know why Fiat is partial ?and favoring sky moto.Does Fiat believes in unfair business practices ? Sky moto :RTO charges are already deposited by the agent. And cancellation of the deal would involve lot of cancellation fees and both the deals (jay Vijay and sky moto) would stand equal for the customer. Me; atleast I will get a mental satisfaction that one can't take me for ride and cheat. And getting RTO work done through agents is illegal in MH, and it's media's hottest topic of discussion since last one week. A four line compliant with RTO office can land up dealer's agent in to soup. Sky moto: it doesn't make difference to us, let him land up. Fiat : I am going to involve senior Fiat officials in this matter and will call you back within next 24 Hrs. Me : I am not going to take delivery of the car till then. And I want to know does Fiat believes in fair bussines practice.? Guys, please bother to help me.