I will say they Indians get the maximum resources (technology, marketing etc) out of these auto companies. Indians have accepted a product based on how much it is on VFM grounds may be it JLR or BMW or Audi etc. how one will hope for a BMW 7 series at a price of Tata indica. a BIG NO. indian customer always seeks best returns for the money he had spent may be it is 3 Lakhs or 30 lakhs. and nowadays even americans are more concerned about how many miles per galon. but it is very hard to convince Fiat fans, we should be open minded. I won a Linea MJD emotion 2013 and i know it inside out.