True Sun. They have only 2 products currently and have to do some marketing to get noticed by the media. Limited Edition idea is good but that should not limit to just decals and chromes. Do note that S10 LE was launched when GTX was on sale. Do you think that the difference between GTX and S10 is only the Yellow paint, skirting, spoilers and Sachin's Signature? Definitely not. S10 has got the different set of tune and came with a different gear box too. I am expecting something on this line for the Punto Sports LE version. Let us wait and see.