Dear FIAT INDIA! I hope this reaches you. Being a automotive enthusiast,I have always admired a Fiat and bought one for myself last year. Ever since Mr. Kevin Flynn announced grand plans for India, I was hoping that it would spin better fortunes for FIAT in India. Unfortunately, the sheer lethargy with which FI(FIAT INDIA) executes plans surprizes me. 1. An ad from you guys never shows for a decent period on TV. Only enthusiasts know about your brand. Sadly,they are rare in a mileage-crazy country. Why not promote your brand properly? If you cant come up with a good ad for the Abarth Punto,Just ask PowerDrift guys to come up with one! Find young talent to help you out. No wonder Polo GT sells better. 2. Letting Maruti bring the first MULTIJET 1.6 to India in an S-Cross....What were you thinking? Doesnt the Linea deserve that? I really am looking forward to see Multijet II in a maruti 2 years from now. Wont that be a disaster for you guys! 3. Linea and Punto are old now,despite your facelifts. The market perceives them as old. Aegea, Aegea Sporty version- Ring any bell? The Duster was a runaway success for Renault just because Renault kept on coming with a new model of car whenever one failed. Thats being aggressive. They kept coming until one vehicle proved their identity. 4. SUV/CROSSOVERS: Man! Thats a good role to play. Avventura is a great car with a puny heart...Abarth Avvy is an exception. But was a bit too late. Admit it. (I know Jeep's around,but wont that be for premium buyers?) A New Car on the Avvy lines with new name with a 1.6 MJD- India is obsessed with such Diesel SUVs. Ford Ecospot-a case in point. 5. Why not start a campaign on TV with a refreshed ad? Yeah-There was "Crafted for Car Lovers".But it never had the reach it was intended for. The other day there was a FULL page VW ad saying about Vento's safety in a reputed newspaper. Oh well-Safety is your USP. "We dont make vehicles that compromise on your safety! We make safer cars for your family" Start a campaign..Feel The Thump! By including a clip showing the big thud of security that you get when you shut the door of a FIAT. People in India do not think holistically before buying a car. No wonder the top selling car in India doesnt have ABS/Airbags. Draw their attention to safety. A case in point. Maruti Baleno Diesel weighs 890Kg. Gives a mileage of 27 ARAI. Punto Evo sport has a weight of 1198 Kg. No wonder mileage is low. But people should be made aware that extra 300 odd kg is high tensile steel that most manufacturers dont use. Yes,your website points at that-Well then, how many prospective car buyers even see your website? 6. A city with more than 10 thousand vehicle registrations a month gets 2 showrooms and 2 service outlets. Man! Where is your brand value? People ask me.."Hey your car has Maruti Swift's Engine doesnt it?" Thats my expression. 7. Mind you, your engine selling cannot give you peace of mind forever. Maruti has a 1.5 litre DDIS engine of their own in the pipeline. So, tough competetion ahead guys! I hope I have not hurt anyone in the forum guys. I really want FIAT to gain a respectable position in India. Any further suggestions in this thread are most welcome, assuming somebody from FIAT might actually go through that sometimes.