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Fiat meets creative agencies for brand Jeep

Discussion in 'Fiat India News' started by Herbie, Jul 29, 2013.

  1. Herbie

    Herbie Regolare

    Messages:
    290
    Bombay
    Grande Punto 1.4
    Fiat meets creative agencies for brand Jeep
    By Ashwini Gangal, afaqs!, Mumbai,
    July 29, 2013 Section: News Category: Advertising

    The development is in sync with Fiat's plans to launch its SUV brand, Jeep, in India by the year end.
    Auto major Fiat is set to initiate a creative pitch for its upcoming brand, Jeep. Highly placed industry sources have confirmed the news to afaqs!.

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    The process is in its nascent stages and is underway in Mumbai. Around five prominent agencies are in conversation with the brand team as of now. Creative briefs, inform sources, are yet to be given out.

    The development is in sync with the brand's plans to launch the first of its long list of cars in the Indian market by the end of this calendar year. According to reports, Jeep Grand Cherokee and Jeep Wrangler will be the first products to be launched here.

    Jeep is a brand from Chrysler, in which Fiat holds majority stake. As far as brand Fiat goes, Saints & Warriors currently handles the creative duties, prior to which the account was with Bates.

    For the record, Fiat Group Automobiles India is a fully owned subsidiary of the Italy-based Fiat Group Automobiles. Fiat Group Automobiles India was incorporated in Mumbai last year, after Fiat decided to part ways with former distribution partner Tata Motors. Currently, Fiat Group Automobiles India is responsible for the distribution of Fiat and Jeep vehicles in India.

    SOURCE :
    Fiat meets creative agencies for brand Jeep > afaqs! news & features
    Last edited: Jul 29, 2013
  2. That means both bate and Saints and warriors failed do proper job.
  3. ramjn

    ramjn Staff Member Janitor

    Messages:
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    Chennai
    Linea 1.3
    Marketing the Jeep is going to be the most difficult task of all time in India. Go, ask a five year old kid in India on 'What is Jeep?' and he will show the Mahindra MM540. Even the educated and so called enthusiasts on all forums refer Jeep to that of Mahindra. I am eagerly waiting to see how this can be changed (Is it possible?).

    Some brand thoughts -
    Dalda - It is always used to refer to the Vanaspathi and people don't see Dalda as a brand.
    Xerox - 99% of the population don't know that it is a brand and they make photo copiers.
    Last edited: Jul 29, 2013
  4. Auto Freak

    Auto Freak Amatore

    Messages:
    164
    Chennai
    Yes! But wouldn't that mean its job already done for Fiat?
    Brand Jeep has a long and good reputation for itself in India. It has existed for over 50 years here.

    People would be able to relate to the brand instantly and most would be quite excited at the entry of modern Jeeps! That they would sell even with no extensive marketing exercises is my hunch

    Sent from my Nexus 4 using Tapatalk 4 Beta
    Last edited: Jul 29, 2013
    1 person likes this.
  5. ramjn

    ramjn Staff Member Janitor

    Messages:
    5,244
    Chennai
    Linea 1.3
    We will have to wait and see how it goes. A Jeep costing 30L+ and 50L+ will be a shock to many. :D
  6. vayfiat

    vayfiat Amatore

    Messages:
    220
    Bangalore
    To those "many": who wants to buy a Jeep and don't have enough money :) .. people like me!
  7. Herbie

    Herbie Regolare

    Messages:
    290
    Bombay
    Grande Punto 1.4
    Hope they sign the best in business, because that's what FIAT-INDIA precisely needs! (Period)

    Note: a brief googling indicates that the earlier advertisement agencies hired by FIAT-INDIA doesn't even feature in the top 10 for India!
  8. fiatlover

    fiatlover Esperto

    Messages:
    1,599
    Bangalore/Kasargod
    Bangalore
    Grande Punto 1.4
    Google - A company name becoming a synonym for "search". Ex: google for more details :)
  9. Older ones,

    Sumeet was famous brad in Mixers,I remember shop owner calling butterfly Mixer as butterfly Sumeet
    Nirma was used name washing powder
  10. pradeepg245

    pradeepg245 Amatore

    Messages:
    107
    Hyderabad
    Surf for Detergent powder :)
    1 person likes this.

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